Cooking Channel SWOT Analysis, USP & Competitors

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SWOT Analysis of Cooking Channel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cooking Channel

Parent Company

Scripps Networks Interactive


Specialty Channel


Media Channel

Tagline/ Slogan

Stay Hungry, Stay Retro, Stay Inspired


instructional shows rather than "reality style" and contest programming



Population enthusiastic about cooking

Target Group

Food enthusiasts and house-wives


Specialty Channel for cooking

SWOT Analysis


1. Content available via Video on demand.

2. Launched with high-definition feed 1080i (HDTV)
3. Programs are either "first to air in the U.S." or reruns that come from the Food Network library

4. Over 60 million households access the channels in USA

5. It has a strong backing of parent company


1. No programs focusing on live-shows and reality shows

2. Lack of original shows, programs are generally reruns that come from the Food Network archives


1. Venturing in life-style food and reality shows

2. Expanding into newer economies


1. High Customer switching rate
2. Multiple cooking and lifestyle channels available
3.Internet cooking tutorials

4.More focus of Travel channels on cookery shows



1. Food Network

2. TLC

The table above concludes the Cooking Channel SWOT analysis along with its marketing and brand parameters.


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