RealPlayer SWOT Analysis, USP & Competitors

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SWOT Analysis of RealPlayer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Software products


Media and Entertainment

Tagline/ Slogan


A Cross media player which supports a wide range of music formats



Computer users

Target Group

Media Entertainment seekers


Positioned as a premium player for media

SWOT Analysis


1. Supported by many platforms and music formats
2. Early market entrant
3. Available in multiple languages which brings international presence
4. Contains many other additional features like playlist editor, media library etc.
5. It is available in languages like English, Chinese, German, French, Korean, Italian, Japanese and Portuguese


1.Market share is limited due to the presence of Windows media player, iTunes


1. To provide service across various mobile platforms
2. Provide more integrated service offerings like online support
3. Extend reach to customers by improved support and increased innovations


1. Excessive adware present in the software causes inconvenience to customers
2. Competitive software products providing media entertainment
3. Improved functionalities and offerings by various competitors



1. VLC media player
2. Windows Media Player
3. QuickTime

The table above concludes the RealPlayer SWOT analysis along with its marketing and brand parameters.


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