Indiatimes SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2042

SWOT Analysis of Indiatimes with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Times Internet Ltd/ Times Group




Media and Entertainment

Tagline/ Slogan

Live out of the inbox (Email)


The most popular Internet and mobile value-added services destination for the global Indian offering news and other updates



Internet users looking for news and information

Target Group

Internet users who prefer to utilize online platform for news and acquiring other information


Positioned as a website offering myriad information regarding knowledge events and news

SWOT Analysis


1. Offers wide range of services and news

2. Owned by Times Group, hence increased reach to masses

3. Well integrated with social networking websites, leading to increased reach

4. Continuous updates on the website
5. Indiatimes Shopping is one of India's largest online shopping platform with over 30,000 products
6. The Times of India, The Economic Times, Navbharat Times and Maharashtra Times operate under Indiatimes


1.Unable to substitute the offline mode of news like newspaper and TV shows

2. Stiff competition from existing news channel websites means limited market share


1. Further collaboration with different news agencies and sources

2. Acquiring partnerships with various other websites

3. Higher integration with other offerings by Times Group as well as social media


1. Print Media and other offline modes of news

2. Competitive news portals

3. Customers shifting to more professional news portals providing concentrated news






The table above concludes the Indiatimes SWOT analysis along with its marketing and brand parameters.


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