Rediff SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1873

SWOT Analysis of Rediff with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Rediff Ltd




Media and Entertainment

Tagline/ Slogan

Just your stuff


Offers myriad services ranging from latest news to Email service



Internet users looking for information, news, email, shopping

Target Group

Internet users looking for complete online platform


Positioned as India’s leading portal which provides information of Indian news and other information as well as mail service provider

SWOT Analysis


1.Available in versions for mobile

2. Integrated offerings like news, stocks, email service, entertainment etc.
3. Addition of continuous innovative features like initiating social networking services, adding music to photo albums etc.
4. Simple layout and increased customer reach being one of the early market entrant

5. Provides users to acquire local deals through “Rediff Deal Ho Jaye”
6. was the first website domain name registered in India in 1996
7. Rediffmail has over 90 million registered users


1.Limited international presence as compared to Yahoo or Google

2.Unable to substitute offline news mediums


1. Expand capabilities to allow users to utilize offerings in a better way

2. Acquiring more partnerships with other websites for integration

3.Attracting more users by providing better integrated services like allowing to utilize the web traffic Rediff acquires


1.Failure to update information or acquire wrong information

2. Improved functionalities and better innovations by competitive similar websites and portals
3. Newly emerging competitive similar websites and portals



1. Yahoo


The table above concludes the Rediff SWOT analysis along with its marketing and brand parameters.


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