Syfy SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 977

SWOT Analysis of Syfy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

NBCUniversal Cable


Media Channels


Media & Entertainment

Tagline/ Slogan

Imagine Greater


Leading cable TV broadcaster offering entertainment focused on science fiction and fantasy

Syfy STP


Mostly watched among adults , also ranked amongst top ten watched channels

Target Group

Among adults (18-49) variety of programs


Channel of imagination and fantasy

Syfy SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Syfy :

1. Expanded lineup of programs from classic science fiction shows to niche programs like WWE, anime programming, non-science-fiction programs

2. Network has reach of approximately 94.8 million American households
3. The network has history of salvaging cancelled shows from other networks and renewing them

4. The network had gained significant international attention for its successful original miniseries
5. Their website was one of the first large-scale, publicly available, well-advertised, and non-portal based websites

6. Syfy has also worked with number of different production companies to make over 200 original movies

7. Close to 100 million households in US access the channel


1. Channel renaming from Sci Fi to Syfy was universally ridiculed
2. Got bad reviews for cutting minutes from episodes and jamming in more commercials


1. Channel plans for more actual sci-fi programs to regain audience interest

2. Sci-Fi and fantasy games are third party owned, channel planning to enter into this arena


1. Sci-Fi programs phased out for more reality shows, giving way to other developing channels

2. Viewer ratings dropped significantly among 18-49 adults

Syfy Competition


1.Network Decay

The brandguide table above concludes the Syfy SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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