EPIX SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 603

SWOT Analysis of EPIX with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Studio 3 Partners LLC (JV of Viacom, Metro-Goldwyn-Mayer and Lions Gate Entertainment)


Premium cable and satellite television network,


Media Channel

Tagline/ Slogan

We Get Big Movies


Hollywood recent releases and film library content from the network's three corporate parents



All age group from upper and middle class salary groups

Target Group

Youth from the middle and upper middle class


Provided by pay television providers as premium service with latest Hollywood movies

SWOT Analysis


1. Subscription video on demand service

2. Operational support by Viacom

3. Distribution deal with Netflix, movies seen on the channel to become available on the subscription streaming service 90 days after their premiere broadcast on the Epix television channel.

4. First premium network to make its films available for streaming

5. Epix provides up to eight multiplex channels – four 24-hour multiplex channels

6. Reaches to over 10 million households in US

7. Its programming includes movies, sports and original programs


1. Low subscriber tally among the major U.S. pay cable channels

2. The brand is restricted to US with limited international presence hence lower market share


1. Broadcasting outside US, venturing in developing countries

2. youngest of the major pay cable channels in the US, scope of major image makeover and experimentation


1. High Customer switching rate
2. Multiple channels available
3. Limited viewership can decline revenues and affect business



1. HBO
2. Starz

The table above concludes the EPIX SWOT analysis along with its marketing and brand parameters.


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