Destination America SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1468

SWOT analysis of Destination America analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Destination America SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Destination America to benchmark its business & performance as compared to the competitors and industry. Destination America is one of the leading brands in the media & entertainment sector. The table below also lists the top Destination America competitors and elaborates Destination America market segmentation, target group, positioning & Unique Selling Proposition (USP).

Destination America SWOT, Competitors, Marketing STP & Brand analysis Table

Destination America

Parent Company

Discovery Communications

Category

Digital cable and satellite television channel

Sector

Media Channel

USP

Programming focusing on the culture of the United States.

STP

Segment

TV digital cable and satellite channel

Target Group

Urban households in the US

Positioning

Channel  for everyone which takes the viewer to the journey of American lifestyle and culture

SWOT Analysis

Strengths

1. An assortment of different shows on lifestyle, American culture and travel, wrestling
2. Connection in over 50+ million cable and satellite home
3. Deal with TNA Wrestling  to broadcast wrestling shows

4. Widely available high definition version of the channel

5. Strong backing of parent brand boosts its presence

6. The network launched again as Planet Green, which focused on environmentalism and sustainable living

Weaknesses

1. Channel to be restrained mostly in US

2. Intense competition from other channels as well as online portals means limited market share

Opportunities

1. Program reruns of Discovery Channel’s classic shows

2. More significant online presence can boost image

3. Expansion of services to other countries interested in watching American programs can boost global business

Threats

1. High Customer switching rate
2. Multiple channels available
3. Limited viewership outside US

Competition

Competitors

1. Discovery Channel
2. TLC
3. American Heroes

The brandguide table above concludes the Destination America SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Destination America. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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