DIY Network SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1754

SWOT analysis of DIY Network analyses the brand/company with its strengths, weaknesses, opportunities & threats. In DIY Network SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like DIY Network to benchmark its business & performance as compared to the competitors and industry. DIY Network is one of the leading brands in the media & entertainment sector. The table below also lists the top DIY Network competitors and elaborates DIY Network market segmentation, target group, positioning & Unique Selling Proposition (USP).

DIY Network SWOT, Competitors, Marketing STP & Brand analysis Table
DIY Network Brand Analysis
Parent Company

Scripps Networks Interactive


Educational and Learning Channel


Media & Entertainment

Tagline/ Slogan

The Home Improvement How-To Network


Programming, focusing on “do it yourself projects” at home.

DIY Network STP

21+ Male and Female

Target Group

Focus on male population with inclination towards home making


Features programs covering activities which are capable of being performed by amateurs at home

DIY Network SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of DIY Network. Strengths are:

1. Airs in local versions with local hosts with segments produced by the network.

2. The cable network reaches 50 million households in the US

3. Available in high definition

4.  Covers a wide range of activities of interest such as home repair, home improvement, gardening, landscaping etc

5. They have significant offerings for both men and women


Here are the weaknesses in the DIY Network SWOT Analysis:

1. Audience limited to a few locations only compared to global channels

2. Focuses more on male audience


Following are the Opportunities in DIY Network SWOT Analysis:

1. Developing programming for a wider age group, such as educational shows for children and teenagers

2. Broadcasting of famous shows from sister networks like Food Network and  HGTV

3. Expanding channel operations in other potential markets


The threats in the SWOT Analysis of DIY Network are as mentioned:

1. Availability of educational videos on Internet.

2. Channels broadcasts on paid television and various free informative sources are available

DIY Network Competition

Below are the top 3 DIY Network competitors:

1. Youtube

2. Discovery Science

3. Cobb Educational Channel

The brandguide table above concludes the DIY Network SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to DIY Network. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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