The Hindu SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of The Hindu analyses the brand by its strengths, weaknesses, opportunities & threats. In The Hindu SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like The Hindu to benchmark its business & performance as compared to the competitors. The Hindu is one of the leading brands in the media & entertainment sector.

The table below lists the The Hindu SWOT (Strengths, Weaknesses, Opportunities, Threats), top The Hindu competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

The Hindu SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
The Hindu Brand Analysis
Parent Company

Kasturi and Sons Ltd

Category

Newspapers

Sector

Media & Entertainment

Tagline/ Slogan

Stay ahead of times; India’s National Newspaper since 1878

USP

Synonymous with Southern India especially Chennai

The Hindu STP
Segment

General News Segment

Target Group

English speaking/reading Indian Audience

Positioning

Voice of Southern India

SWOT Analysis of The Hindu
The Hindu Strengths

Below are the Strengths in the SWOT Analysis of The Hindu:

1. Wide presence across India specially in Southern India

2. High brand loyalty amongst customers

3. Constant Innovation like first to go Online, first to print in color etc

4. Increasing penetration across India through advertising and promotion
5. Has a high readership of around 2 million people per day

The Hindu Weaknesses

Here are the weaknesses in the The Hindu SWOT Analysis:

1. Tough competition from other English dailies means limited scope of increasing market share
2. Limited popularity as compared amongst the youth which is a huge segment

The Hindu Opportunities

Following are the Opportunities in The Hindu SWOT Analysis:

1.Can use its Brand Image to spread to Pan India circulation.

2. Multi-lingual editions to penetrate into the rural areas

The Hindu Threats

The threats in the SWOT Analysis of The Hindu are as mentioned:

1.Increased competition from other newspapers

2. On line news medium means reduced circulation

The Hindu Competition
The Hindu Competitors

Below are the top 3 competitors of The Hindu:

1. Times of India
2. Hindustan Times
3. Indian Express


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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