The Hindu SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 4907

SWOT Analysis of The Hindu with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Hindu

Parent Company

Kasturi and Sons Ltd




Media & Entertainment

Tagline/ Slogan

Stay ahead of times; India’s National Newspaper since 1878


Synonymous with Southern India especially Chennai



General News Segment

Target Group

English speaking/reading Indian Audience


Voice of Southern India

SWOT Analysis


1. Wide presence across India specially in Southern India

2. High brand loyalty amongst customers

3. Constant Innovation like first to go Online, first to print in color etc

4. Increasing penetration across India through advertising and promotion
5. Has a high readership of around 2 million people per day


1. Tough competition from other English dailies means limited scope of increasing market share
2. Limited popularity as compared amongst the youth which is a huge segment


1.Can use its Brand Image to spread to Pan India circulation.

2. Multi-lingual editions to penetrate into the rural areas


1.Increased competition from other newspapers

2. On line news medium means reduced circulation



1. Times of India
2. Hindustan Times
3. Indian Express

The table above concludes the The Hindu SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to The Hindu. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: