The Economic Times SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of The Economic Times analyses the brand by its strengths, weaknesses, opportunities & threats. In The Economic Times SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like The Economic Times to benchmark its business & performance as compared to the competitors. The Economic Times is one of the leading brands in the media & entertainment sector.
The table below lists the The Economic Times SWOT (Strengths, Weaknesses, Opportunities, Threats), top The Economic Times competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
The Economic Times SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
The Economic Times Brand Analysis
The Times Group (also referred as Bennett, Coleman and Co. Ltd.)
One of the biggest Indian newspapers giving business, finance and economics news
The Economic Times STP
Economic and Business News Segment
English speaking/reading audience in India
India’s Leading Financial Daily
SWOT Analysis of The Economic Times
The Economic Times Strengths
Below are the Strengths in the SWOT Analysis of The Economic Times:
1. Wide coverage and hugely popular top-of-the-mind brand
2. Part of Largest Media House in India and hence excellent reach of over 800,000 per day
3. Has a good Brand Recall and is synonymous with financial and business news and coverage
4. Has good supplements like Brand Equity and Corporate Dossier which gives it an edge over others
The Economic Times Weaknesses
Here are the weaknesses in the The Economic Times SWOT Analysis:
1. Tough competition from other financial newspapers means limited market share
The Economic Times Opportunities
Following are the Opportunities in The Economic Times SWOT Analysis:
1. Can leverage existing Supplements like Brand Equity and others to differentiate itself from competition.
2. Tie ups with WSJ and other Marque Brands to get even more readership base 3. Promotion, tie-ups with financial institutions, colleges etc
The Economic Times Threats
The threats in the SWOT Analysis of The Economic Times are as mentioned:
1.Increased competition from other dailies 2. On line news medium means reduced circulation
The Economic Times Competition
The Economic Times Competitors
Below are the top 2 competitors of The Economic Times:
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