The Economic Times SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of The Economic Times analyses the brand by its strengths, weaknesses, opportunities & threats. In The Economic Times SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like The Economic Times to benchmark its business & performance as compared to the competitors. The Economic Times is one of the leading brands in the media & entertainment sector.

The table below lists the The Economic Times SWOT (Strengths, Weaknesses, Opportunities, Threats), top The Economic Times competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

The Economic Times SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
The Economic Times Brand Analysis
Parent Company

The Times Group (also referred as Bennett, Coleman and Co. Ltd.)

Category

Newspapers

Sector

Media & Entertainment

Tagline/ Slogan

The Power of Knowledge

USP

One of the biggest Indian newspapers giving business, finance and economics news

The Economic Times STP
Segment

Economic and Business News Segment

Target Group

English speaking/reading audience in India

Positioning

India’s Leading Financial Daily

SWOT Analysis of The Economic Times
The Economic Times Strengths

Below are the Strengths in the SWOT Analysis of The Economic Times:

1. Wide coverage and hugely popular top-of-the-mind brand

2. Part of Largest Media House in India and hence excellent reach of over 800,000 per day

3. Has a good Brand Recall and is synonymous with financial and business news and coverage

4. Has good supplements like Brand Equity and Corporate Dossier which gives it an edge over others

The Economic Times Weaknesses

Here are the weaknesses in the The Economic Times SWOT Analysis:

1. Tough competition from other financial newspapers means limited market share

The Economic Times Opportunities

Following are the Opportunities in The Economic Times SWOT Analysis:

1. Can leverage existing Supplements like Brand Equity and others to differentiate itself from competition.

2. Tie ups with WSJ and other Marque Brands to get even more readership base
3. Promotion, tie-ups with financial institutions, colleges etc

The Economic Times Threats

The threats in the SWOT Analysis of The Economic Times are as mentioned:

1.Increased competition from other dailies
2. On line news medium means reduced circulation

The Economic Times Competition
The Economic Times Competitors

Below are the top 2 competitors of The Economic Times:

1.Financial Express

2.Mint


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to The Economic Times. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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