The Economic Times SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2846

SWOT Analysis of The Economic Times with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Economic Times

Parent Company

The Times Group (also referred as Bennett, Coleman and Co. Ltd.)




Media & Entertainment

Tagline/ Slogan

The Power of Knowledge


One of the biggest Indian newspapers giving business, finance and economics news



Economic and Business News Segment

Target Group

English speaking/reading audience in India


India’s Leading Financial Daily

SWOT Analysis


1. Wide coverage and hugely popular top-of-the-mind brand

2. Part of Largest Media House in India and hence excellent reach of over 800,000 per day

3. Has a good Brand Recall and is synonymous with financial and business news and coverage

4. Has good supplements like Brand Equity and Corporate Dossier which gives it an edge over others


1. Tough competition from other financial newspapers means limited market share


1. Can leverage existing Supplements like Brand Equity and others to differentiate itself from competition.

2. Tie ups with WSJ and other Marque Brands to get even more readership base
3. Promotion, tie-ups with financial institutions, colleges etc


1.Increased competition from other dailies
2. On line news medium means reduced circulation



1.Financial Express


The table above concludes the The Economic Times SWOT analysis along with its marketing and brand parameters.


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