Hindustan Times SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Hindustan Times analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hindustan Times SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hindustan Times to benchmark its business & performance as compared to the competitors and industry. As of 2020, Hindustan Times is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hindustan Times competitors and includes Hindustan Times target market, segmentation, positioning & Unique Selling Proposition (USP).

Hindustan Times SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Hindustan Times Brand Analysis
Parent Company

HT Media Ltd




Media & Entertainment

Tagline/ Slogan

The Name India trusts for News


It is the flagship publication of HT Media Ltd

Hindustan Times STP
Hindustan Times Segmentation

General News

Target Group

English speaking/reading audience in India

Hindustan Times Positioning

Trustworthy news coverage for the people of India

Hindustan Times SWOT Analysis
Hindustan Times Strengths

Below are the Strengths in the SWOT Analysis of Hindustan Times:

1. Wide coverage especially in Northern India

2. Good brand recall and brand loyalty

3. Part of a huge media conglomerate  means excellent reach

4. Has a good pool of supplements covering education, entertainment, Sunday lifestyle magazine

Hindustan Times Weaknesses

Here are the weaknesses in the Hindustan Times SWOT Analysis:

1. Limited pan-India presence and penetration as compared to market leaders
2. Tough competition means market share is not growing

Hindustan Times Opportunities

Following are the Opportunities in Hindustan Times SWOT Analysis:

1. Being part of a large conglomerate means they have resources to expand in other parts of the country

2. Can use its strong network of supplements to build on its readership base
3. Maximise involvement of people through online interaction and tie-ups with institutions and companies

Hindustan Times Threats

The threats in the SWOT Analysis of Hindustan Times are as mentioned:

1.Increased competition from other dailies
2. On line news medium means reduced circulation

Hindustan Times Competition

Below are the top 3 Hindustan Times competitors:

1. The Times of India
2. The Hindu
3. The Indian Express

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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