Hindustan Times SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 8520

SWOT analysis of Hindustan Times analyses the brand/company with its strengths, weaknesses, opportunities & threats. Hindustan Times is one of the leading brands in the media & entertainment sector. The table below also lists the top Hindustan Times competitors and elaborates Hindustan Times segmentation, targeting, positioning & USP.

Hindustan Times

Parent Company

HT Media Ltd

Category

Newspapers

Sector

Media & Entertainment

Tagline/ Slogan

The Name India trusts for News

USP

It is the flagship publication of HT Media Ltd

Hindustan Times STP

Segment

General News

Target Group

English speaking/reading audience in India

Positioning

Trustworthy news coverage for the people of India

Hindustan Times SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hindustan Times. Strengths are:

1. Wide coverage especially in Northern India

2. Good brand recall and brand loyalty

3. Part of a huge media conglomerate  means excellent reach

4. Has a good pool of supplements covering education, entertainment, Sunday lifestyle magazine

Weaknesses

Here are the weaknesses in the Hindustan Times SWOT Analysis:

1. Limited pan-India presence and penetration as compared to market leaders
2. Tough competition means market share is not growing

Opportunities

Following are the Opportunities in Hindustan Times SWOT Analysis:

1. Being part of a large conglomerate means they have resources to expand in other parts of the country

2. Can use its strong network of supplements to build on its readership base
3. Maximise involvement of people through online interaction and tie-ups with institutions and companies

Threats

The threats in the SWOT Analysis of Hindustan Times are as mentioned:

1.Increased competition from other dailies
2. On line news medium means reduced circulation

Hindustan Times Competition

Competitors

Below are the top 3 Hindustan Times competitors:

1. The Times of India
2. The Hindu
3. The Indian Express

The brandguide table above concludes the Hindustan Times SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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