Hindustan Times SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 9150

SWOT analysis of Hindustan Times analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hindustan Times SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hindustan Times to benchmark its business & performance as compared to the competitors and industry. Hindustan Times is one of the leading brands in the media & entertainment sector. The table below also lists the top Hindustan Times competitors and elaborates Hindustan Times market segmentation, target group, positioning & Unique Selling Proposition (USP).

Hindustan Times SWOT, Competitors, Marketing STP & Brand analysis Table
Hindustan Times Brand Analysis
Parent Company

HT Media Ltd




Media & Entertainment

Tagline/ Slogan

The Name India trusts for News


It is the flagship publication of HT Media Ltd

Hindustan Times STP

General News

Target Group

English speaking/reading audience in India


Trustworthy news coverage for the people of India

Hindustan Times SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hindustan Times. Strengths are:

1. Wide coverage especially in Northern India

2. Good brand recall and brand loyalty

3. Part of a huge media conglomerate  means excellent reach

4. Has a good pool of supplements covering education, entertainment, Sunday lifestyle magazine


Here are the weaknesses in the Hindustan Times SWOT Analysis:

1. Limited pan-India presence and penetration as compared to market leaders
2. Tough competition means market share is not growing


Following are the Opportunities in Hindustan Times SWOT Analysis:

1. Being part of a large conglomerate means they have resources to expand in other parts of the country

2. Can use its strong network of supplements to build on its readership base
3. Maximise involvement of people through online interaction and tie-ups with institutions and companies


The threats in the SWOT Analysis of Hindustan Times are as mentioned:

1.Increased competition from other dailies
2. On line news medium means reduced circulation

Hindustan Times Competition

Below are the top 3 Hindustan Times competitors:

1. The Times of India
2. The Hindu
3. The Indian Express

The brandguide table above concludes the Hindustan Times SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hindustan Times. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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