Hindustan Times SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Hindustan Times analyses the brand by its strengths, weaknesses, opportunities & threats. In Hindustan Times SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hindustan Times to benchmark its business & performance as compared to the competitors. Hindustan Times is one of the leading brands in the media & entertainment sector.

The table below lists the Hindustan Times SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hindustan Times competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Hindustan Times SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Hindustan Times Brand Analysis
Parent Company

HT Media Ltd

Category

Newspapers

Sector

Media & Entertainment

Tagline/ Slogan

The Name India trusts for News

USP

It is the flagship publication of HT Media Ltd

Hindustan Times STP
Segment

General News

Target Group

English speaking/reading audience in India

Positioning

Trustworthy news coverage for the people of India

SWOT Analysis of Hindustan Times
Hindustan Times Strengths

Below are the Strengths in the SWOT Analysis of Hindustan Times:

1. Wide coverage especially in Northern India

2. Good brand recall and brand loyalty

3. Part of a huge media conglomerate  means excellent reach

4. Has a good pool of supplements covering education, entertainment, Sunday lifestyle magazine

Hindustan Times Weaknesses

Here are the weaknesses in the Hindustan Times SWOT Analysis:

1. Limited pan-India presence and penetration as compared to market leaders
2. Tough competition means market share is not growing

Hindustan Times Opportunities

Following are the Opportunities in Hindustan Times SWOT Analysis:

1. Being part of a large conglomerate means they have resources to expand in other parts of the country

2. Can use its strong network of supplements to build on its readership base
3. Maximise involvement of people through online interaction and tie-ups with institutions and companies

Hindustan Times Threats

The threats in the SWOT Analysis of Hindustan Times are as mentioned:

1.Increased competition from other dailies
2. On line news medium means reduced circulation

Hindustan Times Competition
Hindustan Times Competitors

Below are the top 3 competitors of Hindustan Times:

1. The Times of India
2. The Hindu
3. The Indian Express


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hindustan Times. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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