Autocar SWOT Analysis, Competitors & USP

Autocar SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Autocar, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Autocar to benchmark its business & performance as compared to the competitors, and make strategic improvements. Autocar is one of the leading brands in the media & entertainment sector.

The article below lists the Autocar SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Autocar SWOT Analysis:

SWOT Analysis of Autocar

For Autocar, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Autocar Strengths

The strengths of Autocar looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Autocar :

1. It is the largest selling monthly auto magazine in India.
2. The parent company operates several international editions around the world such as Japan, Indonesia, Malaysia, China.
3. The brand is very popular in India as well as internationally.
4. The magazine has some very credible and popular auto experts on its panel.
5. Top of the mind automobile magazine world over

Autocar Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Autocar SWOT Analysis:

1.Strong competition from other brands means limited market share growth
2. Since internet and other magazines & newspapers give similar news, brand loyalty at times is less and brand switching is high

Autocar Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Autocar SWOT Analysis:

1.Sponsoring sports events and involving sports enthusiasts
2.By making good use of the virtual and social media space, the magazine can increase its popularity.

3. By offering special offers on subscriptions in colleges and offices, the magazine can try to widen its customer base.

Autocar Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Autocar are as mentioned:

1. A number of car and bikeshows have come up on TV and they are competing for the same space.
2.With the advent of the internet the scope of print media is declining.
3.Several media houses in India are coming up with auto magazines and have a better distribution channel than Autocar.

Autocar Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Autocar:

1.AutoIndia
2.Over Drive
3.Top Gear

Hence this concludes the Autocar SWOT analysis.

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About Autocar

Autocar Overview
Parent Company	Haymarket Motoring Publications Ltd.
Category	Magazines
Sector	Media & Entertainment
Tagline/ Slogan	The Best Car News and Reviews; First for car news and reviews; The World's oldest car magazine
USP	The Autocar magazines are the oldest auto magazines in the world
Autocar STP
Segmentation	Car and Bike enthusiasts
Target Market	Car and Bike enthusiasts from middle class and upper middle class
Positioning	A magazine that provides complete car and bike information

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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