SWOT Analysis of Autocar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Autocar |
|
Parent Company |
Haymarket Motoring Publications Ltd. |
Category |
Magazines |
Sector |
|
Tagline/ Slogan |
The Best Car News and Reviews; First for car news and reviews; The World's oldest car magazine |
USP |
The Autocar magazines are the oldest auto magazines in the world |
Autocar STP |
|
Segment |
Car and Bike enthusiasts |
Target Group |
Car and Bike enthusiasts from middle class and upper middle class |
Positioning |
A magazine that provides complete car and bike information |
Autocar SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Autocar : 1. It is the largest selling monthly auto magazine in India. |
Weaknesses |
1.Strong competition from other brands means limited market share growth |
Opportunities |
1.Sponsoring sports events and involving sports enthusiasts 3. By offering special offers on subscriptions in colleges and offices, the magazine can try to widen its customer base. |
Threats |
1. A number of car and bikeshows have come up on TV and they are competing for the same space. |
Autocar Competition |
|
Competitors |
Below are the 3 main Autocar competitors : 1.AutoIndia |
The brandguide table above concludes the Autocar SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Autocar. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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