Autocar SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Autocar analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Autocar SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Autocar to benchmark its business & performance as compared to the competitors and industry. Autocar is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Autocar competitors and includes Autocar target market, segmentation, positioning & Unique Selling Proposition (USP).

Autocar SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Autocar Brand Analysis
Parent Company

Haymarket Motoring Publications Ltd.

Category

Magazines

Sector

Media & Entertainment

Tagline/ Slogan

The Best Car News and Reviews; First for car news and reviews; The World's oldest car magazine

USP

The Autocar magazines are the oldest auto magazines in the world

Autocar STP
Autocar Segmentation

Car and Bike enthusiasts

Autocar Target Market

Car and Bike enthusiasts from middle class and upper middle class

Autocar Positioning

A magazine that provides complete car and bike information

Autocar SWOT Analysis
Autocar Strengths

Below are the Strengths in the SWOT Analysis of Autocar:

1. It is the largest selling monthly auto magazine in India.
2. The parent company operates several international editions around the world such as Japan, Indonesia, Malaysia, China.
3. The brand is very popular in India as well as internationally.
4. The magazine has some very credible and popular auto experts on its panel.
5. Top of the mind automobile magazine world over

Autocar Weaknesses

Here are the weaknesses in the Autocar SWOT Analysis:

1.Strong competition from other brands means limited market share growth
2. Since internet and other magazines & newspapers give similar news, brand loyalty at times is less and brand switching is high

Autocar Opportunities

Following are the Opportunities in Autocar SWOT Analysis:

1.Sponsoring sports events and involving sports enthusiasts
2.By making good use of the virtual and social media space, the magazine can increase its popularity.

3. By offering special offers on subscriptions in colleges and offices, the magazine can try to widen its customer base.

Autocar Threats

The threats in the SWOT Analysis of Autocar are as mentioned:

1. A number of car and bikeshows have come up on TV and they are competing for the same space.
2.With the advent of the internet the scope of print media is declining.
3.Several media houses in India are coming up with auto magazines and have a better distribution channel than Autocar.

Autocar Competition
Competitors

Below are the top 3 Autocar competitors:

1.AutoIndia
2.Over Drive
3.Top Gear


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Autocar. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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