Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Autocar analyses the brand by its strengths, weaknesses, opportunities & threats. In Autocar SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Autocar to benchmark its business & performance as compared to the competitors. Autocar is one of the leading brands in the media & entertainment sector.
The table below lists the Autocar SWOT (Strengths, Weaknesses, Opportunities, Threats), top Autocar competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
The Best Car News and Reviews; First for car news and reviews; The World's oldest car magazine
The Autocar magazines are the oldest auto magazines in the world
Car and Bike enthusiasts
Car and Bike enthusiasts from middle class and upper middle class
A magazine that provides complete car and bike information
SWOT Analysis of Autocar
Below are the Strengths in the SWOT Analysis of Autocar:
1. It is the largest selling monthly auto magazine in India. 2. The parent company operates several international editions around the world such as Japan, Indonesia, Malaysia, China. 3. The brand is very popular in India as well as internationally. 4. The magazine has some very credible and popular auto experts on its panel. 5. Top of the mind automobile magazine world over
Here are the weaknesses in the Autocar SWOT Analysis:
1.Strong competition from other brands means limited market share growth 2. Since internet and other magazines & newspapers give similar news, brand loyalty at times is less and brand switching is high
Following are the Opportunities in Autocar SWOT Analysis:
1.Sponsoring sports events and involving sports enthusiasts 2.By making good use of the virtual and social media space, the magazine can increase its popularity.
3. By offering special offers on subscriptions in colleges and offices, the magazine can try to widen its customer base.
The threats in the SWOT Analysis of Autocar are as mentioned:
1. A number of car and bikeshows have come up on TV and they are competing for the same space. 2.With the advent of the internet the scope of print media is declining. 3.Several media houses in India are coming up with auto magazines and have a better distribution channel than Autocar.
Below are the top 3 competitors of Autocar:
1.AutoIndia 2.Over Drive 3.Top Gear
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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