Femina (India) SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Femina (India) analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Femina (India) SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Femina (India) to benchmark its business & performance as compared to the competitors and industry. As of 2020, Femina (India) is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Femina (India) competitors and includes Femina (India) target market, segmentation, positioning & Unique Selling Proposition (USP).

Femina (India) SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Femina (India) Brand Analysis
Parent Company

The Times Group

Category

Magazines

Sector

Media & Entertainment

Tagline/ Slogan

For All the Women You Are , Believe

USP

It is one of the first and longest running magazines for women

Femina (India) STP
Femina (India) Segmentation

Modern and progressive Indian women

Femina (India) Target Market

Women belonging to upper middle class and higher economic class

Femina (India) Positioning

It positions itself as a magazine that provides insight into all aspects of womanhood

Femina (India) SWOT Analysis
Femina (India) Strengths

Below are the Strengths in the SWOT Analysis of Femina (India):

1. The magazine was first published in 1959 which makes it one of the longest running women magazines.
2. The magazine is a joint venture between Times Group and BBC Worldwide, two very big names in the media industry.
3. The brand is very popular in India as well as internationally.
4. The magazine covers a variety of issues related to women such as relationships, beauty, fashion, health and fitness
5. Associations and sponsorships of leading beauty pageants have enhanced its brand value

Femina (India) Weaknesses

Here are the weaknesses in the Femina (India) SWOT Analysis:

1.Competition from internet, newspapers and other magazines has affected market share

2.The magazine appeals only to women belonging to higher middle class and upper class thus limiting its potential customer base.

Femina (India) Opportunities

Following are the Opportunities in Femina (India) SWOT Analysis:

1.The brand’s website, since its launch has tried to attract the increasing number of net savvy women customers.
2.Through aggressive marketing and promotional strategies the magazine can increase its circulation.

3. if the magazine can manage the digital and social media space effectively its customer base will increase.

Femina (India) Threats

The threats in the SWOT Analysis of Femina (India) are as mentioned:

1. A number of new women’s magazines are coming up and challenging Femina’s popularity.
2.With the advent of the internet the scope of print media is declining.
3.A number of lifestyle channels have come up for women and they cater to the same customer base.

Femina (India) Competition
Competitors

Below are the top 3 Femina (India) competitors:

1. Cosmopolitan
2.Vogue
3.New Woman


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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