Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Outlook India analyses the brand by its strengths, weaknesses, opportunities & threats. In Outlook India SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Outlook India to benchmark its business & performance as compared to the competitors. Outlook India is one of the leading brands in the media & entertainment sector.
The table below lists the Outlook India SWOT (Strengths, Weaknesses, Opportunities, Threats), top Outlook India competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Outlook India SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
It is one of the largest selling English weekly magazines in India
Outlook India STP
Middle class and upper middle class
Corporates and students
It positions itself as a news magazine that gives more than just news
SWOT Analysis of Outlook India
Outlook India Strengths
Below are the Strengths in the SWOT Analysis of Outlook India:
1. It is one of the largest selling magazines in India with a circulation of more than 1.5 million copies. 2. The parent company operates several other successful magazines such as Outlook Business, People, Outlook Traveller, Career 360, News Weekly etc. 3. The parent company has a good brand presence in the Indian media industry. 4. Outlook has its own strong distribution channel
Outlook India Weaknesses
Here are the weaknesses in the Outlook India SWOT Analysis:
1.Inspite of being one of the leading magazines in India, it is not very popular internationally. 2.Competition from other free internet media has decreased its brand loyalty
Outlook India Opportunities
Following are the Opportunities in Outlook India SWOT Analysis:
1.The magazine can increase its circulation by offering special subscription offers to colleges and offices. 2.By making good use of the virtual and social media space, the magazine can increase its popularity.
3. It can leverage upon the vast media experience of its parent company.
Outlook India Threats
The threats in the SWOT Analysis of Outlook India are as mentioned:
1. A number of international brands are coming to India which will pose stiff competition. 2.With the advent of the internet the scope of print media is declining. 3.Many publishing houses in India are coming up with weekly magazines that have the potential to steal readership.
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