Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of India Today analyses the brand by its strengths, weaknesses, opportunities & threats. In India Today SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like India Today to benchmark its business & performance as compared to the competitors. India Today is one of the leading brands in the media & entertainment sector.
The table below lists the India Today SWOT (Strengths, Weaknesses, Opportunities, Threats), top India Today competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Corporates and students belonging to the middle class and upper middle class
It positions itself as a magazine that offers a thorough insight on India
SWOT Analysis of India Today
India Today Strengths
Below are the Strengths in the SWOT Analysis of India Today:
1. It is one of the oldest and the most widely read magazines in India. 2. It covers a variety of issues including news, science, sports, politics, business and society 3. Due to the variety it offers it appeals to a wider mass of people. 4. The magazine enjoys a circulation of approx 1.2 million copies and a readership of more than 6 million 5. The magazine has a high brand loyalty
India Today Weaknesses
Here are the weaknesses in the India Today SWOT Analysis:
1. Newspapers, news channels, internet have made it difficult for the magazine to maintain its stronghold 2. The magazine is sometimes criticised for giving biased reports
India Today Opportunities
Following are the Opportunities in India Today SWOT Analysis:
1.The parent company is a media tycoon and has a strong presence in the Indian media industry. 2.Through various promotional subscriptions offers to colleges and offices, the magazine can increase its circulation.
3. If the magazine can gain popularity in the virtual and social media space, it will have bright prospects.
India Today Threats
The threats in the SWOT Analysis of India Today are as mentioned:
1. With too many new magazines coming up, India Today faces stiff competition. 2.The magazine also faces tough competition from the internet, which is a much cheaper resource. 3.The increase in the number of news and analysis channels is a threat as the content is pretty much the same.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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