India Today SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of India Today analyses the brand by its strengths, weaknesses, opportunities & threats. In India Today SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like India Today to benchmark its business & performance as compared to the competitors. India Today is one of the leading brands in the media & entertainment sector.

The table below lists the India Today SWOT (Strengths, Weaknesses, Opportunities, Threats), top India Today competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

India Today SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
India Today Brand Analysis
Parent Company

India Today Group




Media & Entertainment

Tagline/ Slogan

Making Sense of India


It is one of the oldest weekly magazines in India

India Today STP

Middle Class and Business men

Target Group

Corporates and students belonging to the middle class and upper middle class


It positions itself as a magazine that offers a thorough insight on India

SWOT Analysis of India Today
India Today Strengths

Below are the Strengths in the SWOT Analysis of India Today:

1. It is one of the oldest and the most widely read magazines in India.
2. It covers a variety of issues including news, science, sports, politics, business and society
3. Due to the variety it offers it appeals to a wider mass of people.
4. The magazine enjoys a circulation of approx 1.2 million copies and a readership of more than 6 million
5. The magazine has a high brand loyalty

India Today Weaknesses

Here are the weaknesses in the India Today SWOT Analysis:

1. Newspapers, news channels, internet have made it difficult for the magazine to maintain its stronghold
2. The magazine is sometimes criticised for giving biased reports

India Today Opportunities

Following are the Opportunities in India Today SWOT Analysis:

1.The parent company is a media tycoon and has a strong presence in the Indian media industry.
2.Through various promotional subscriptions offers to colleges and offices, the magazine can increase its circulation.

3. If the magazine can gain popularity in the virtual and social media space, it will have bright prospects.

India Today Threats

The threats in the SWOT Analysis of India Today are as mentioned:

1. With too many new magazines coming up, India Today faces stiff competition.
2.The magazine also faces tough competition from the internet, which is a much cheaper resource.
3.The increase in the number of news and analysis channels is a threat as the content is pretty much the same.

India Today Competition
India Today Competitors

Below are the top 3 competitors of India Today:

1. Outlook
2.News Week
3.Business Today

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to India Today. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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