Digit SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1939

SWOT analysis of Digit analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Digit SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Digit to benchmark its business & performance as compared to the competitors and industry. Digit is one of the leading brands in the media & entertainment sector. The table below also lists the top Digit competitors and elaborates Digit market segmentation, target group, positioning & Unique Selling Proposition (USP).

Digit SWOT, Competitors, Marketing STP & Brand analysis Table


Parent Company

9.9 Media




Media & Entertainment

Tagline/ Slogan

“Your Technology Navigator”


It is the most read technology magazine in India

Digit STP

Technology enthusiasts in India

Target Group

Technology enthusiasts and youngsters mostly living in urban India


One stop guide for all technology related news

Digit SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Digit. Strengths are:

1. It is the largest selling technology magazine in India with a circulation of over 1 lakh copies.
2. Sections of the magazine like Bazaar, DroolMal, Tried and Tested, Community are very popular among readers.
3. The Digit awards given to the best technology brands and products in India are also very popular.
4. According to a survey, the readership of the magazine is higher than even the combined readership of its competitors.

5. Popular brand and a good reputation amongst its customer base.


Here are the weaknesses in the Digit SWOT Analysis:

1. The magazine is limited to mainly the urban areas in India.
2. The magazine does not have a strong brand ambassador.


Following are the Opportunities in Digit SWOT Analysis:

1. The magazine can increase its popularity by offering special subscription offers to students of technological institutes.
2. By developing popular applications in the virtual space the magazine can increase its readership.

3. Through effective marketing in semi urban and rural areas the magazine can increase its readership.


The threats in the SWOT Analysis of Digit are as mentioned:

1. TV shows that provide similar information and content are a serious threat to the popularity of the magazine.
2. A lot of similar information is available on the internet which is a cheaper source.
3.The availability of some international technology magazines in India can affect the popularity of Digit.

Digit Competition

Below are the top 3 Digit competitors:

1. Chip
2. PC Quest
3. T3

The brandguide table above concludes the Digit SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Digit. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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