Filmfare SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Filmfare analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Filmfare SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Filmfare to benchmark its business & performance as compared to the competitors and industry. Filmfare is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Filmfare competitors and includes Filmfare target market, segmentation, positioning & Unique Selling Proposition (USP).

Filmfare SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table


Parent Company

Bennett Coleman & Co. Ltd.




Media & Entertainment

Tagline/ Slogan

“India’s No 1 Entertainment Magazine”


India’s most popular and most respected fortnightly film magzine

Filmfare STP
Filmfare Segmentation

Film and Bollywood buffs

Filmfare Target Market

Bollywood buffs, mostly living in urban India and also abroad

Filmfare Positioning

It positions itself as India’s foremost magazine for Bollywood and film news

Filmfare SWOT Analysis
Filmfare Strengths

Below are the Strengths in the SWOT Analysis of Filmfare:

1. It is the most popular and respected film magazine in India.
2. The magazine boasts of a circulation of over 1.4 lakh copies.
3. The Filmafare awards that are hosted by the magazine are the most respected and popular film awards in India.
4. The magazine is published by the Times Group which is the biggest media conglomerate in India.

5. Popular brand and a good reputation amongst its customer base.

Filmfare Weaknesses

Here are the weaknesses in the Filmfare SWOT Analysis:

1. The appeal of the magazine is limited to Bollywood enthusiasts.
2. The magazine is not as popular in small towns and rural areas as it is in the big cities.

Filmfare Opportunities

Following are the Opportunities in Filmfare SWOT Analysis:

1. The magazine has unrivalled access to most of the famous Bollywood personalities.
2. The magazine can try to increase its already existing international viewership.

3. By releasing the magazine is regional languages, the magazine can increase its popularity in all the small towns and rural areas of India.

Filmfare Threats

The threats in the SWOT Analysis of Filmfare are as mentioned:

1. Several TV shows have dedicated shows that offer similar content of Bollywood news and reviews.
2. Several social media platforms like Twitter have become potent sources of information for Bollywood and film news and are also more popular with the youth.
3. The market in which the magazine operates is crowded and competitive.

Filmfare Competition

Below are the top 3 Filmfare competitors:

1. Stardust
2. Show Time
3. Femina

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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