NewsWeek SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 3320

SWOT analysis of NewsWeek analyses the brand/company with its strengths, weaknesses, opportunities & threats. In NewsWeek SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like NewsWeek to benchmark its business & performance as compared to the competitors and industry. NewsWeek is one of the leading brands in the media & entertainment sector. The table below also lists the top NewsWeek competitors and elaborates NewsWeek market segmentation, target group, positioning & Unique Selling Proposition (USP).

NewsWeek SWOT, Competitors, Marketing STP & Brand analysis Table

NewsWeek

Parent Company

The Newsweek Daily Beast Company

Category

Magazines

Sector

Media & Entertainment

Tagline/ Slogan

“The Magazine of New Significance”

USP

It is one of the most popular weekly news magazines in USA and internationally

NewsWeek STP
Segment

People belonging to middle class and upper middle class

Target Group

Students and corporates from middle class and upper middle class

Positioning

A magazine that offers a comprehensive coverage of world events

NewsWeek SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of NewsWeek. Strengths are:

1. It is the second most circulated news weekly in USA.
2. It boasts of a circulation of more than 5 million copies worldwide.
3. The magazine is also the second largest magazine in the USA in terms of ad revenue.
4. The magazine has 4 English language editions and 12 global editions written in local languages.

5. Popular brand and a good reputation amongst its customer base.

Weaknesses

Here are the weaknesses in the NewsWeek SWOT Analysis:

1. The local distribution networks of the global editions are not as strong as those of the local magazines.

Opportunities

Following are the Opportunities in NewsWeek SWOT Analysis:

1. The magazine has a good network of global bureaus, reporters and editors which it can leverage upon.
2. It is one of the few magazines that offer coverage of world events; hence it has a good chance of widening its potential readership.

3. The magazine must make good use of the social media and virtual space if it wants to attract young readers.

Threats

The threats in the SWOT Analysis of NewsWeek are as mentioned:

1. The magazine operates in a very competitive space alongside some big brand names.
2. Similar content is available on TV and internet at a cheaper cost, thus posing competition.
3. The brand loyalty enjoyed by the magazine is weaker in comparison to its competitors.

NewsWeek Competition
Competitors

Below are the top 3 NewsWeek competitors:

1. Time
2. Forbes
3. Fortune

The brandguide table above concludes the NewsWeek SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to NewsWeek. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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