Videocon d2h Digital TV SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Videocon d2h Digital TV analyses the brand by its strengths, weaknesses, opportunities & threats. In Videocon d2h Digital TV SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Videocon d2h Digital TV to benchmark its business & performance as compared to the competitors. Videocon d2h Digital TV is one of the leading brands in the media & entertainment sector.

The table below lists the Videocon d2h Digital TV SWOT (Strengths, Weaknesses, Opportunities, Threats), top Videocon d2h Digital TV competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Videocon d2h Digital TV SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Videocon d2h Digital TV Brand Analysis
Parent Company



Digital TV Set Top Boxes


Media & Entertainment

Tagline/ Slogan

Direct Hai Correct Hai,Digital DTH Service


Highest number of channels, Aslihd service

Videocon d2h Digital TV STP

Digital TV services

Target Group

Households looking for TV channels


High quality service as it is direct to home connection

SWOT Analysis of Videocon d2h Digital TV
Videocon d2h Digital TV Strengths

Below are the Strengths in the SWOT Analysis of Videocon d2h Digital TV:

1. The Videocon brand name which has a strong legacy
2. 440+ channels available for the customer to choose from
3. Most number of ASLI HD channels
4. Good branding and marketing through TVCs and print ad campaigns involving celebrities

5. Direct to home connection services apart from offering good customer support services

Videocon d2h Digital TV Weaknesses

Here are the weaknesses in the Videocon d2h Digital TV SWOT Analysis:

1. Late entrant in the market hence limited market share

2. Has not been able to penetrate as much as some of the other competitors

Videocon d2h Digital TV Opportunities

Following are the Opportunities in Videocon d2h Digital TV SWOT Analysis:

1.  Changing tastes of the consumers who are ready to accept wide variety of channels which can be tapped
2.Increasing purchasing power parity
3. Increase of awareness of 3d so as it is first mover in this 3d segment

Videocon d2h Digital TV Threats

The threats in the SWOT Analysis of Videocon d2h Digital TV are as mentioned:

1.  Heavy competition from the competitors
2. Price sensitive customers
3. Govt regulations which lead to digitization of cable which increases the quality of the existing cable networks leading to completion as it is provided at cheaper price

Videocon d2h Digital TV Competition
Videocon d2h Digital TV Competitors

Below are the top 3 competitors of Videocon d2h Digital TV:

1. Airtel Digital TV
2.Sun direct
3.Tata Sky

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Videocon d2h Digital TV. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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