Videocon d2h Digital TV SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 4637

SWOT analysis of Videocon d2h Digital TV analyses the brand/company with its strengths, weaknesses, opportunities & threats. Videocon d2h Digital TV is one of the leading brands in the media & entertainment sector. The table below also lists the top Videocon d2h Digital TV competitors and elaborates Videocon d2h Digital TV segmentation, targeting, positioning & USP.

Videocon Digital TV

Parent Company



Digital TV Set Top Boxes


Media & Entertainment

Tagline/ Slogan

Direct Hai Correct Hai,Digital DTH Service


Highest number of channels, Aslihd service

Videocon d2h Digital TV STP


Digital TV services

Target Group

Households looking for TV channels


High quality service as it is direct to home connection

Videocon d2h Digital TV SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Videocon d2h Digital TV. Strengths are:

1. The Videocon brand name which has a strong legacy
2. 440+ channels available for the customer to choose from
3. Most number of ASLI HD channels
4. Good branding and marketing through TVCs and print ad campaigns involving celebrities

5. Direct to home connection services apart from offering good customer support services


Here are the weaknesses in the Videocon d2h Digital TV SWOT Analysis:

1. Late entrant in the market hence limited market share

2. Has not been able to penetrate as much as some of the other competitors


Following are the Opportunities in Videocon d2h Digital TV SWOT Analysis:

1.  Changing tastes of the consumers who are ready to accept wide variety of channels which can be tapped
2.Increasing purchasing power parity
3. Increase of awareness of 3d so as it is first mover in this 3d segment


The threats in the SWOT Analysis of Videocon d2h Digital TV are as mentioned:

1.  Heavy competition from the competitors
2. Price sensitive customers
3. Govt regulations which lead to digitization of cable which increases the quality of the existing cable networks leading to completion as it is provided at cheaper price

Videocon d2h Digital TV Competition


Below are the top 3 Videocon d2h Digital TV competitors:

1. Airtel Digital TV
2.Sun direct
3.Tata Sky

The brandguide table above concludes the Videocon d2h Digital TV SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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