Deccan Chronicle SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Deccan Chronicle analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Deccan Chronicle SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Deccan Chronicle to benchmark its business & performance as compared to the competitors and industry. Deccan Chronicle is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Deccan Chronicle competitors and includes Deccan Chronicle target market, segmentation, positioning & Unique Selling Proposition (USP).

Deccan Chronicle SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Deccan Chronicle Brand Analysis
Parent Company

Deccan Chronicle Holdings Limited

Category

Indian English-Language Daily Newspaper

Sector

Media & Entertainment

Tagline/ Slogan

The face of south

USP

One of the Largest circulated English-newspaper in South India

Deccan Chronicle STP
Deccan Chronicle Segmentation

English newspaper daily in south India

Deccan Chronicle Target Market

Urban individual of South Indiaseeking english news

Deccan Chronicle Positioning

Contains information which helps its loyal readers to get ahead in their lives

Deccan Chronicle SWOT Analysis
Deccan Chronicle Strengths

Below are the Strengths in the SWOT Analysis of Deccan Chronicle:

1. Hyderabad’s largest circulated daily
2. Sponsored  Deccan Chargers team in IPLwhich enhanced brand visibility
3. The news coverage is completely unbiased
4. Cartoons are an interesting feature of Deccan Chronicle

5. Extensive coverage of south India along with important national and international events

Deccan Chronicle Weaknesses

Here are the weaknesses in the Deccan Chronicle SWOT Analysis:

1. Lost ownership of Deccan Chargers due to non-payment of 100 crore bond as security
2.NSE suspended trading on Deccan Chronicle shares
3.Facing financial crisis and looking forward for investors

Deccan Chronicle Opportunities

Following are the Opportunities in Deccan Chronicle SWOT Analysis:

1. Can improve its circulation in other states like Tamil Nadu, Kerala and Karnataka to continue its position in South India
2.  Use the strong presence in Hyderabad to tap the markets of near-by cities
3. Scale up the operations for innovative and interesting features in the newspaper

Deccan Chronicle Threats

The threats in the SWOT Analysis of Deccan Chronicle are as mentioned:

1. Financial instability of Deccan Chronicle
2. Improving position of other newspapers in South India
3. Government regulations to allow trading in NSE

Deccan Chronicle Competition
Competitors

Below are the top 3 Deccan Chronicle competitors:

1. The Hindu
2. The Times of India
3. The Telegraph


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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