Art Asylum SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1589

SWOT Analysis of Art Asylum with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Art Asylum

Parent Company

Diamond Select Toys and Collectibles LLC


Toy Brands and Manufacturers


Media & Entertainment

Tagline/ Slogan



Makers of the No.1 selling block figure in the world

Art Asylum STP


Collectible toys based on characters of various comics and film franchise

Target Group

Niche – focused on collectors of toys


To create unique and exciting collectibles for people across all ages

Art Asylum SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Art Asylum. Strengths are:

1. Big brand name and strong value among competitors
2. Minimates is one of the biggest brands in collectible toys
3. Diverse line of products in its portfolio
4. Has license to some of the most popular comic and movie franchises


Here are the weaknesses of Art Asylum :

1.Product portfolio is mostly limited to action figures
2.Does not have a broad customer base and limited brand awareness


Following are the Opportunities of Art Asylum :

1.Leverage the successful brand of DST
2.Potential to tap into more franchises
3.Reaching out by organizing contests on existing franchises


The threats of Art Asylum are as mentioned :

1. Video games
2. Cartoon channels and Internet

3. Fluctuating prices and changing preference of the kids

4. Outdoor games

5. Competition from other similar companies

Art Asylum Competition


Below are the 6 main Art Asylum competitors :



5. Neca

6. Hot Toys

The brandguide table above concludes the Art Asylum SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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