Big Monster Toys SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1399

SWOT analysis of Big Monster Toys analyses the brand/company with its strengths, weaknesses, opportunities & threats. Big Monster Toys is one of the leading brands in the media & entertainment sector. The table below also lists the top Big Monster Toys competitors and elaborates Big Monster Toys segmentation, targeting, positioning & USP.

Big Monster Toys

Parent Company

Big Monster Toys LLC.


Toy Brands and Manufacturers


Media & Entertainment

Tagline/ Slogan

We invent toys and games!!!


Designing the most innovative toys and games and licensing them to companies

Big Monster Toys STP


Suppliers of major toy-makers

Target Group

Major toy makers of the world


It is the godfather of all the toy-makers of the world as it comes up with most of the concepts of toys

Big Monster Toys SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Big Monster Toys. Strengths are:

1. Invents toys and games and licenses them

2. The engineers develop the products from inception to the end-product
3. They also assist in the various complementary activities of the products
4. Holder of a large number of patents

5. Good presence in the market among popular toy brands


Here are the weaknesses in the Big Monster Toys SWOT Analysis:

1.Low employee strength restricts is potential growth
2.Has a secretive work culture and limited global presence


Following are the Opportunities in Big Monster Toys SWOT Analysis:

1. Increase the existing client base
2. Develop more products and variety and diversify into other means of entertainment for children
3. Focus on the needs of developing markets


The threats in the SWOT Analysis of Big Monster Toys are as mentioned:

1. Other toy-makers

2. Companies which have in-house making units

Big Monster Toys Competition


Below are the top 3 Big Monster Toys competitors:

1. Nintendo

2. Sony
3. Electronic Arts

The brandguide table above concludes the Big Monster Toys SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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