CelebriDucks SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 938

SWOT Analysis of CelebriDucks with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Toy Brands and Manufacturers


Media and Entertainment

Tagline/ Slogan

Rub-a-dub-dub with stars in your tub


Celebrity licensed rubber ducks collectible



Rubber toys for children

Target Group

Young kids and grown-ups collectors


Exquisitely detailed limited edition celebrity rubber ducks of the greatest icons of film, music, history, and athletics

SWOT Analysis


1. Good media coverage and presence
2. Own retail store which has a great variety of options for customers
3.Diversified portfolio and extensive range
4. Organizes celebrity events

5. Strong brand name

6. Large brand portfolio with over 200 different rubber ducks

7.Distributed during matches


1. Limited presence globally compared to international brands

2. Intense competition means market share growth is slow


1.Diversify into other genres
2.Special edition ducks can be made for movies
3.Some ‘retired’ ducks like Elvis Presley and Babe Ruth will sell anytime


1. Other similar toy manufacturers
2. Television and online gaming is a major threat
3. Outdoor games



1. Mattel

2. Fisherprice

The table above concludes the CelebriDucks SWOT analysis along with its marketing and brand parameters.


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