CelebriDucks SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1301

SWOT Analysis of CelebriDucks with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Toy Brands and Manufacturers


Media & Entertainment

Tagline/ Slogan

Rub-a-dub-dub with stars in your tub


Celebrity licensed rubber ducks collectible

CelebriDucks STP


Rubber toys for children

Target Group

Young kids and grown-ups collectors


Exquisitely detailed limited edition celebrity rubber ducks of the greatest icons of film, music, history, and athletics

CelebriDucks SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of CelebriDucks. Strengths are:

1. Good media coverage and presence
2. Own retail store which has a great variety of options for customers
3.Diversified portfolio and extensive range
4. Organizes celebrity events

5. Strong brand name

6. Large brand portfolio with over 200 different rubber ducks

7.Distributed during matches


Here are the weaknesses of CelebriDucks :

1. Limited presence globally compared to international brands

2. Intense competition means market share growth is slow


Following are the Opportunities of CelebriDucks :

1.Diversify into other genres
2.Special edition ducks can be made for movies
3.Some ‘retired’ ducks like Elvis Presley and Babe Ruth will sell anytime


The threats of CelebriDucks are as mentioned :

1. Other similar toy manufacturers
2. Television and online gaming is a major threat
3. Outdoor games

CelebriDucks Competition


Below are the 2 main CelebriDucks competitors :

1. Mattel

2. Fisherprice

The brandguide table above concludes the CelebriDucks SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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