Mukta Arts SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1257
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SWOT Analysis of Mukta Arts with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mukta Arts

Parent Company

Mukta Arts

Category

Broadcasting & Cables

Sector

Media & Entertainment

Tagline/ Slogan

Experience Certainty

USP

Multiplex movie-watching experience at budget rates

Mukta Arts STP

Segment

Off-beat movie enthusiasts

Target Group

Urban individuals seeking entertainment through movies and cinema

Positioning

Regional and Hindi films with contemporary touch

Mukta Arts SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mukta Arts :

1. Proven Strength in content creation and distribution
2. Diversified business to cinemas and real estate
3.  Creative Personnel and regular supply of creativity from in-house Whistling Woods International

4. Legacy of having produced good movies with known big stars

5. Good brand value and presence which impacts the revenues positively

Weaknesses

1.Over dependence on Subash Ghai and Team and heavy focus on film production
2. Limited penetration into TV Content

Opportunities

1. Great opportunities in animation, 3D Content
2. Alliance with foreign production houses to finance big projects

3. TV content provides huge scope which can be tapped

Threats

1. International Players and Media Corporates entering sector
2. Vertical integration by many big production companies on back of funding

Mukta Arts Competition

Competitors

Below are the 3 main Mukta Arts competitors :

1. Balaji Telefilms
2.Yash Raj Films YRF
3. Red Chillies and Entertainment


The brandguide table above concludes the Mukta Arts SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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