Mukta Arts SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1031

SWOT Analysis of Mukta Arts with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mukta Arts

Parent Company

Mukta Arts


Broadcasting & Cables


Media and Entertainment

Tagline/ Slogan

Experience Certainty


Multiplex movie-watching experience at budget rates



Off-beat movie enthusiasts

Target Group

Urban individuals seeking entertainment through movies and cinema


Regional and Hindi films with contemporary touch

SWOT Analysis


1. Proven Strength in content creation and distribution
2. Diversified business to cinemas and real estate
3.  Creative Personnel and regular supply of creativity from in-house Whistling Woods International

4. Legacy of having produced good movies with known big stars

5. Good brand value and presence which impacts the revenues positively


1.Over dependence on Subash Ghai and Team and heavy focus on film production
2. Limited penetration into TV Content


1. Great opportunities in animation, 3D Content
2. Alliance with foreign production houses to finance big projects

3. TV content provides huge scope which can be tapped


1. International Players and Media Corporates entering sector
2. Vertical integration by many big production companies on back of funding



1. Balaji Telefilms
2.Yash Raj Films YRF
3. Red Chillies and Entertainment

The table above concludes the Mukta Arts SWOT analysis along with its marketing and brand parameters.


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