Mukta Arts SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1312

SWOT Analysis of Mukta Arts with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mukta Arts

Parent Company

Mukta Arts


Broadcasting & Cables


Media & Entertainment

Tagline/ Slogan

Experience Certainty


Multiplex movie-watching experience at budget rates

Mukta Arts STP


Off-beat movie enthusiasts

Target Group

Urban individuals seeking entertainment through movies and cinema


Regional and Hindi films with contemporary touch

Mukta Arts SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mukta Arts :

1. Proven Strength in content creation and distribution
2. Diversified business to cinemas and real estate
3.  Creative Personnel and regular supply of creativity from in-house Whistling Woods International

4. Legacy of having produced good movies with known big stars

5. Good brand value and presence which impacts the revenues positively


1.Over dependence on Subash Ghai and Team and heavy focus on film production
2. Limited penetration into TV Content


1. Great opportunities in animation, 3D Content
2. Alliance with foreign production houses to finance big projects

3. TV content provides huge scope which can be tapped


1. International Players and Media Corporates entering sector
2. Vertical integration by many big production companies on back of funding

Mukta Arts Competition


Below are the 3 main Mukta Arts competitors :

1. Balaji Telefilms
2.Yash Raj Films YRF
3. Red Chillies and Entertainment

The brandguide table above concludes the Mukta Arts SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Mukta Arts. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: