Dish TV SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Dish TV analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dish TV SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dish TV to benchmark its business & performance as compared to the competitors and industry. As of 2020, Dish TV is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dish TV competitors and includes Dish TV target market, segmentation, positioning & Unique Selling Proposition (USP).

Dish TV SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Dish TV Brand Analysis
Parent Company

Essel Group


DTH & Broadcasting


Media & Entertainment

Tagline/ Slogan

Dish SawaarHai; Thoda aur wish karo Dish karo


Diversified Content, Effective Customer Service channels

Dish TV Segmentation

People seeking entertainment through TV

Dish TV Target Market

Urban and semi-urban households

Dish TV Positioning

One Stop Entertainment for Everybody in the family

Dish TV SWOT Analysis
Dish TV Strengths

Below are the Strengths in the SWOT Analysis of Dish TV:

1. Vast distribution of dealers and customer service across 6600 towns
2.  High No. of channels – Maximum Content.
3.Considerable brand equity
4. Good mix of regional packages

5. Good branding and marketing by roping in celebrities for TVCs and print ads

6. Customised packages and services as per the customers requirements

Dish TV Weaknesses

Here are the weaknesses in the Dish TV SWOT Analysis:

1. Provides only Mpeg-2 compression against MPEG-4 by competitors
2.Low revenue per user compared to global Industry
3. High Customer Acquisition Cost

Dish TV Opportunities

Following are the Opportunities in Dish TV SWOT Analysis:

1. Strategic exclusive alliance with Bollywood and sports events
2. More roll out of CAS by Govt. of India
3.Value added services and Gaming – Areas for revenue gathering

Dish TV Threats

The threats in the SWOT Analysis of Dish TV are as mentioned:

1. Improved quality by digital and IPTV players
2. High Customer Retention Cost

3. Stiff competition from cable operators

Dish TV Competition

Below are the top 3 Dish TV competitors:

1.Airtel DTH
2. Reliance
3. TATA Sky

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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