SWOT Analysis of Dish TV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Dish TV |
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Parent Company |
Essel Group |
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Category |
DTH & Broadcasting |
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Sector |
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Tagline/ Slogan |
Dish SawaarHai; Thoda aur wish karo Dish karo |
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USP |
Diversified Content, Effective Customer Service channels |
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Dish TV STP |
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Segment |
People seeking entertainment through TV |
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Target Group |
Urban and semi-urban households |
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Positioning |
One Stop Entertainment for Everybody in the family |
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Dish TV SWOT Analysis |
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Strengths |
1. Vast distribution of dealers and customer service across 6600 towns 5. Good branding and marketing by roping in celebrities for TVCs and print ads 6. Customised packages and services as per the customers requirements |
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Weaknesses |
1. Provides only Mpeg-2 compression against MPEG-4 by competitors |
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Opportunities |
1. Strategic exclusive alliance with Bollywood and sports events |
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Threats |
1. Improved quality by digital and IPTV players 3. Stiff competition from cable operators |
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Dish TV Competition |
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Competitors |
1.Airtel DTH |
The brandguide table above concludes the Dish TV SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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