SUN Network Limited SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 3132

SWOT Analysis of SUN Network Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SUN Network Limited

Parent Company

Sun Group


Broadcasting& Cables


Media and Entertainment

Tagline/ Slogan

Sun Group - Rise Up To Every Challenge


Competitive advantage of being first mover in South Indian market



TV viewers

Target Group

All segments of pyramid majorly in South India


India's largest media conglomerate

SWOT Analysis


1.Brand Equity and unique business model

2. Strong distribution backbone using two verticals: one for South Indian promotions and other for international promotions

3. Second largest television network in India, with 20 channels and 43 FM radios in several Indian languages.

4. Brand reputation of world's no.1 Tamil channel that features movies, news, serials and shows - 24 hours a day

5. Has presence in 27 countries including South Africa, Australia, Europe, USA, Canada and Asia

6. Snapped five-year telecast rights for the Karnataka Premier League (KPL)

7. Forayed into the radio broadcasting segment and Print media

8. Competitive advantage of having reach, frequency and patronage

9. Have higher viewership ratings

10. Good political connection

11. Owns variety of television channels and radio stations in multiple languages covering all Indian States

12. Owner of Hyderabad based IPL team known as Sun Risers for revenue generation


1.They are known in south only

2. Lack of aggressive promotion and advertisements

3. Content quality and viewer preference have to be constantly monitored

4. Constant need to keep tabs on programmes aired


1.Attract customer through more advertisements and subscriptions

2. Launch services in other key markets of India at cheaper rates to increase viewership

3. Generate income from movie distribution and content trading through  its subsidiaries

4. Involve in the production, distribution, and acquisition of film content

5. Form strategic alliance with other broadcasting companies to form  a distribution venture

6. Identify outdated technologies and update with latest innovations


1.Increased competition with new entrants and more innovation

2. Advertising income revenue is the main revenue component which can fluctuate widely

3. Sharp increase in carriage fees  as channels compete for premium placements in prime slots



1.Tips Industries Ltd.

2.PVR Ltd.

3.Prime Focus Ltd.

4. Dish TV India Ltd.

The table above concludes the SUN Network Limited SWOT analysis along with its marketing and brand parameters.


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