Gannett Publication Services SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 991

SWOT Analysis of Gannett Publication Services with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gannett Publication Services

Parent Company



Printing & Publishing


Media and Entertainment

Tagline/ Slogan

It’s all within reach


Consistent quality products, cost effective and exceptional customer service



Any printing, publishing, and packaging requirements

Target Group

Newspaper and magazine publications


Cost effective solutions to any publishing requirements

SWOT Analysis


1. Best resources from Gannett’s existing assets, employee talent & experience, physical plants, vast national & local distribution networks
2. Diversified services such as imaging, AD production, printing and packaging, distribution, customer and direct-marketing services
3. It publishes about 82 domestic daily news papers, 200 weekly newspapers and 850 non-daily publications
4. The Gannett Imaging and Ad Design Center has deep experience producing high-quality, cost-efficient, customized advertising for both print and digital platforms

5. Strong presence in the US among book publishers and book retail stores


1. Highly concentrated in US, not a big player outside US
2.Declining revenue of newspapers and magazines due to news available on Internet
3.Weak operating  performance of management


1.Acquisitions to meet the global demands apart from US
2.Strategic agreements with companies to provide print and digital advertisement services
3.Expanding online sales of e-magazines and weekly news additions


1. Proliferation of online resources through Google and Yahoo
2.Very high competition from the competitors



1.The New York Times Company
2.The McClatchy Company

The table above concludes the Gannett Publication Services SWOT analysis along with its marketing and brand parameters.


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