Gannett Publication Services SWOT Analysis, Competitors & USP

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SWOT Analysis of Gannett Publication Services with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gannett Publication Services

Parent Company

GANNETT Co., Inc

Category

Printing & Publishing

Sector

Media & Entertainment

Tagline/ Slogan

It’s all within reach

USP

Consistent quality products, cost effective and exceptional customer service

Gannett Publication Services STP

Segment

Any printing, publishing, and packaging requirements

Target Group

Newspaper and magazine publications

Positioning

Cost effective solutions to any publishing requirements

Gannett Publication Services SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Gannett Publication Services. Strengths are:

1. Best resources from Gannett’s existing assets, employee talent & experience, physical plants, vast national & local distribution networks
2. Diversified services such as imaging, AD production, printing and packaging, distribution, customer and direct-marketing services
3. It publishes about 82 domestic daily news papers, 200 weekly newspapers and 850 non-daily publications
4. The Gannett Imaging and Ad Design Center has deep experience producing high-quality, cost-efficient, customized advertising for both print and digital platforms

5. Strong presence in the US among book publishers and book retail stores

Weaknesses

Here are the weaknesses of Gannett Publication Services :

1. Highly concentrated in US, not a big player outside US
2.Declining revenue of newspapers and magazines due to news available on Internet
3.Weak operating  performance of management

Opportunities

Following are the Opportunities of Gannett Publication Services :

1.Acquisitions to meet the global demands apart from US
2.Strategic agreements with companies to provide print and digital advertisement services
3.Expanding online sales of e-magazines and weekly news additions

Threats

The threats of Gannett Publication Services are as mentioned :

1. Proliferation of online resources through Google and Yahoo
2.Very high competition from the competitors

Gannett Publication Services Competition

Competitors

Below are the 3 main Gannett Publication Services competitors :

1.The New York Times Company
2.The McClatchy Company
3.Tribune


The brandguide table above concludes the Gannett Publication Services SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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