Lagardere Publishing SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 2168

SWOT Analysis of Lagardere Publishing with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lagardere Publishing

Parent Company



Printing & publishing


Media & Entertainment

Tagline/ Slogan

A world Class pure play media group


A brand that publishes through Creativity

Lagardere Publishing STP


All kinds of publishing requirements

Target Group

Literary publishing of all authors and education


A publisher with core values of boldness, creativity and Interdependence

Lagardere Publishing SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Lagardere Publishing :

1. One of the world’s largest publishing group worldwide
2. First publisher in the world to sign an agreement with Google protecting authors’ and publishers’ rights
3. Largest supplier of e-books to the United Kingdom market
4. Top publisher of literary books

5. Has a strong presence and sales in the UK


1. Highly vulnerable to other literary publisher activities such as    Stephanie Meyer effect
2. Highly dependent on a single publisher Hachette Book Group
3.Declining revenues in France and European Union is a conern


1. Increase in activities like ‘Digital Asset management’ to interface between the Groups’ publishing companies and the e-retailers
2.Growth through potential acquisitions like Canal +
3. Adapting to the changing demographics of different regions


1. Impact of e-books which generate lower net sales
2.Changing Demographic trends which demand fast transformation
3.Emap launches and rising prices of paper and postage

Lagardere Publishing Competition


Below are the 3 main Lagardere Publishing competitors :

1. Pearson Plc
2.Emap publishing
3.Reed Elsevier

The brandguide table above concludes the Lagardere Publishing SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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