SWOT Analysis of Lagardere Publishing with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Lagardere Publishing |
|
Parent Company |
Lagardere |
Category |
Printing & publishing |
Sector |
|
Tagline/ Slogan |
A world Class pure play media group |
USP |
A brand that publishes through Creativity |
Lagardere Publishing STP |
|
Segment |
All kinds of publishing requirements |
Target Group |
Literary publishing of all authors and education |
Positioning |
A publisher with core values of boldness, creativity and Interdependence |
Lagardere Publishing SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Lagardere Publishing : 1. One of the world’s largest publishing group worldwide 5. Has a strong presence and sales in the UK |
Weaknesses |
1. Highly vulnerable to other literary publisher activities such as Stephanie Meyer effect |
Opportunities |
1. Increase in activities like ‘Digital Asset management’ to interface between the Groups’ publishing companies and the e-retailers |
Threats |
1. Impact of e-books which generate lower net sales |
Lagardere Publishing Competition |
|
Competitors |
Below are the 3 main Lagardere Publishing competitors : 1. Pearson Plc |
The brandguide table above concludes the Lagardere Publishing SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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