The Indian Express SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of The Indian Express analyses the brand by its strengths, weaknesses, opportunities & threats. In The Indian Express SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like The Indian Express to benchmark its business & performance as compared to the competitors. The Indian Express is one of the leading brands in the media & entertainment sector.

The table below lists the The Indian Express SWOT (Strengths, Weaknesses, Opportunities, Threats), top The Indian Express competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

The Indian Express SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
The Indian Express Brand Analysis
Parent Company

Indian Express Group


Indian English-language Daily Newspaper


Media & Entertainment

Tagline/ Slogan

It all starts here; Journalism of Courage


Franchisee model in some places which made the newspaper turn around

The Indian Express STP

English news preferring individuals

Target Group

English reading literates along with those who follow their news daily


Those who take decisions at the top refer to the say of The Indian Express , thereby positioning itself as the starting point for all that happens in the country

SWOT Analysis of The Indian Express
The Indian Express Strengths

Below are the Strengths in the SWOT Analysis of The Indian Express:

1. Well built up franchise model in remote places where access is difficult
2. Covers the four corners of North India with a good network and 9 publishing centers
3. It is among the top ten position according to the readership ranking of Indian English dailies
4. Maintains an online website with daily e-paper and current updates

5. Good brand presence across India

The Indian Express Weaknesses

Here are the weaknesses in the The Indian Express SWOT Analysis:

1. Underwent a lot of legal battles for ownership since decades which compromised on the quality of journalism as the secondary focus
2.The Indian Express Group got divided into two newspapers-one for south(The New Indian Express) and the other for north(The Indian Express) which may lead to extra costs for gathering information

The Indian Express Opportunities

Following are the Opportunities in The Indian Express SWOT Analysis:

1. Can generate more revenue by promoting ads of national brands at low costs
2.Bring some good ads online through YouTube for marketing and increasing the readership
3.Add additional innovative features by understanding the needs of target customer segment

The Indian Express Threats

The threats in the SWOT Analysis of The Indian Express are as mentioned:

1. Cut-throat competition offered by other English national dailies
2.Not as effective in terms of the quality of news as that of the high ranking newspapers in readership
3.Immediate need to move up the ladder in case if it wants to gain new customers beyond the loyal readers

The Indian Express Competition
The Indian Express Competitors

Below are the top 3 competitors of The Indian Express:

1.The Times of India
2.Hindustan Times
3.The Telegraph

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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