IBN 18 Broadcast Ltd SWOT Analysis, USP & Competitors

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SWOT Analysis of IBN 18 Broadcast Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

IBN 18 Broadcast Ltd

Parent Company

Network 18

Category

Broadcasting, channels, production houses, websites

Sector

Media and broadcasting

Tagline/ Slogan

Enable, Enlighten, Entertain

USP

Diversified portfolio of television internet and film based contents.

STP

Segment

Segmenting based viewing tastes of viewers of different ages

Target Group

Across all segments who watch television, films, internet websites

Positioning

All types of services related to media and broadcasting

SWOT Analysis

Strengths

1. Diversifying was policy of network 18 which helped in cross branding
2. Good infrastructure of broadcasting and IT

3. Feedback from viewers to minimize the threat of losing viewers by taking steps
4. CNN-IBN is leading English news channel

5. Continuous innovation and JV with Viacom

Weaknesses

1. Outsourcing of knowledge based activities

2. Technological problems which is a problem with whole industry is a major threat

Opportunities

1.  VIACOM partnership which was a doing well in media industry which increases diversity
2. Foreign film markets and increase in purchasing power
3. Live events and entertainment

Threats

1.  Increasing complexity in structure of administration

2. completion from local competitors as it is diversifying in foreign soil

3. Political pressures and legal hassles

Competition

Competitors

1. NDTV
2.ET NOW
3.Star network


The table above concludes the IBN 18 Broadcast Ltd SWOT analysis along with its marketing and brand parameters.

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