IBN 18 Broadcast Ltd SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1902

SWOT Analysis of IBN 18 Broadcast Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

IBN 18 Broadcast Ltd

Parent Company

Network 18


Broadcasting, channels, production houses, websites


Media & Entertainment

Tagline/ Slogan

Enable, Enlighten, Entertain


Diversified portfolio of television internet and film based contents.

IBN 18 Broadcast Ltd STP


Segmenting based viewing tastes of viewers of different ages

Target Group

Across all segments who watch television, films, internet websites


All types of services related to media and broadcasting

IBN 18 Broadcast Ltd SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of IBN 18 Broadcast Ltd :

1. Diversifying was policy of network 18 which helped in cross branding
2. Good infrastructure of broadcasting and IT

3. Feedback from viewers to minimize the threat of losing viewers by taking steps
4. CNN-IBN is leading English news channel

5. Continuous innovation and JV with Viacom


1. Outsourcing of knowledge based activities

2. Technological problems which is a problem with whole industry is a major threat


1.  VIACOM partnership which was a doing well in media industry which increases diversity
2. Foreign film markets and increase in purchasing power
3. Live events and entertainment


1.  Increasing complexity in structure of administration

2. completion from local competitors as it is diversifying in foreign soil

3. Political pressures and legal hassles

IBN 18 Broadcast Ltd Competition


Below are the 3 main IBN 18 Broadcast Ltd competitors :

3.Star network

The brandguide table above concludes the IBN 18 Broadcast Ltd SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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