Bowen Designs SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1960

SWOT analysis of Bowen Designs analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bowen Designs SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bowen Designs to benchmark its business & performance as compared to the competitors and industry. Bowen Designs is one of the leading brands in the media & entertainment sector. The table below also lists the top Bowen Designs competitors and elaborates Bowen Designs market segmentation, target group, positioning & Unique Selling Proposition (USP).

Bowen Designs SWOT, Competitors, Marketing STP & Brand analysis Table
Bowen Designs Brand Analysis
Parent Company

Bowen Designs

Category

Toy Brands & Manufacturers

Sector

Media & Entertainment

Tagline/ Slogan

-

USP

Legendary line of Marvel statues

Bowen Designs STP
Segment

People who are big fans of pop sculptures

Target Group

Children and adults from upper middle class

Positioning

High-quality figures considered collectibles

Bowen Designs SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bowen Designs. Strengths are:

1. Leader in today’s collectible sculptures market

2. The company boasts of the most talented creators of action figures

3. The company has a very loyal customer base to support which it has membership programs as well

4. High detailing and good quality finished products

Weaknesses

Here are the weaknesses in the Bowen Designs SWOT Analysis:

1. Since the company has positioned itself in the collectibles market, the figures are very highly priced

2. The company relies greatly on the popularity of action figures like the Avengers etc.

Opportunities

Following are the Opportunities in Bowen Designs SWOT Analysis:

1.  Opportunity to build on the strong brand name in the US market and expand to other verticals in the toys category
2. Opportunity to enter new markets around the world
3.  To leverage on its brand name and introduce more toys

Threats

The threats in the SWOT Analysis of Bowen Designs are as mentioned:

1.  The fad toys change at a relatively fast pace in this market and this poses a continuous threat.
2. Threat of new entrants is high as the market can be entered easily
3. Poor publicity due to limited marketing

Bowen Designs Competition
Competitors

Below are the top 3 Bowen Designs competitors:

1. Mego Corporation

2. Toys R Us
3.Azrak Hamway

The brandguide table above concludes the Bowen Designs SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bowen Designs. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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