Barclay Manufacturing Company SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 2724

SWOT analysis of Barclay Manufacturing Company analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Barclay Manufacturing Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Barclay Manufacturing Company to benchmark its business & performance as compared to the competitors and industry. Barclay Manufacturing Company is one of the leading brands in the media & entertainment sector. The table below also lists the top Barclay Manufacturing Company competitors and elaborates Barclay Manufacturing Company market segmentation, target group, positioning & Unique Selling Proposition (USP).

Barclay Manufacturing Company SWOT, Competitors, Marketing STP & Brand analysis Table
Barclay Manufacturing Company Brand Analysis
Parent Company

Barclay and Manoil Manufacturing Company


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan

All American


Die-cast toy cars,  hollow-cast toy soldiers

Barclay Manufacturing Company STP

People fond of vintage winter and Christmas figures

Target Group

Upper middle class young individuals


High-quality figures made by craftsmen using traditional methods

Barclay Manufacturing Company SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Barclay Manufacturing Company. Strengths are:

1. In its heyday, it was the largest toy soldier manufacturing company in the USA and hence has a strong brand-name

2. Manufactures more than 450 figures related to everyday activities

3. It has also entered the candle-holder’s space

4. High quality and detailing of the products


Here are the weaknesses in the Barclay Manufacturing Company SWOT Analysis:

1. Obsolescence of technology with the advent of plastic figures

2. Poor distribution of figures in chain stores and gift stores compared to leading brands


Following are the Opportunities in Barclay Manufacturing Company SWOT Analysis:

1. To reposition itself in the showpieces space given the current range of products

2. Produce custom figures

3. Expand to markets outside the USA


The threats in the SWOT Analysis of Barclay Manufacturing Company are as mentioned:

1. Manufacturers of action figures related to movies made of plastic

2. Candles are a dying product especially in urban areas

3. Expansion and diversification of other brands and more online entertainment

Barclay Manufacturing Company Competition

Below are the top 3 Barclay Manufacturing Company competitors:

1. Mego Corporation

2. Toys R Us
3.Azrak Hamway

The brandguide table above concludes the Barclay Manufacturing Company SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Barclay Manufacturing Company. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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