Azrak Hamway SWOT Analysis, Competitors & USP

Azrak Hamway International Inc.

Toy Brands & Manufacturers

Media & Entertainment

The wonderful world of toys

Licensed 8-inch action figures based on movies and comics

Children toys

Boys (5-14 years) from middle and upper middle class

Inexpensive action figures based on movies

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Azrak Hamway. Strengths are:

1. Licenses with companies like Universal Studios for action heroes like Batman and the Incredible Hulk

2. Low-priced action figures so that most children can afford it

3. The brand has now become a collector’s item and has websites to give tribute to the toy-maker

4. Good availability and high quality finishing of the products

Here are the weaknesses in the Azrak Hamway SWOT Analysis:

1. A collector’s item now, it cannot compete with the new-age action figures

2. Production has stopped and the company is shut

3. Children are moving away from purely mechanical action figures to electro-mechanical ones

Following are the Opportunities in Azrak Hamway SWOT Analysis:

1. Revive the brand-name and make a new entry into the market

2. More variety of action figures

The threats in the SWOT Analysis of Azrak Hamway are as mentioned:

1. The company is now out of business and hence may find it difficult to enter the market again and compete with the new-age companies

2. Online games for the children

3. Difficult to revive a brand that has lost its recall

Below are the top 3 Azrak Hamway competitors:

1. Mego Corporation

2. Barclay Manufacturing Company
3. Lego