Azrak Hamway SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1906

SWOT analysis of Azrak Hamway analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Azrak Hamway SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Azrak Hamway to benchmark its business & performance as compared to the competitors and industry. Azrak Hamway is one of the leading brands in the media & entertainment sector. The table below also lists the top Azrak Hamway competitors and elaborates Azrak Hamway market segmentation, target group, positioning & Unique Selling Proposition (USP).

Azrak Hamway SWOT, Competitors, Marketing STP & Brand analysis Table
Azrak Hamway Brand Analysis
Parent Company

Azrak Hamway International Inc.


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan

The wonderful world of toys


Licensed 8-inch action figures based on movies and comics

Azrak Hamway STP

Children toys

Target Group

Boys (5-14 years) from middle and upper middle class


Inexpensive action figures based on movies

Azrak Hamway SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Azrak Hamway. Strengths are:

1. Licenses with companies like Universal Studios for action heroes like Batman and the Incredible Hulk

2. Low-priced action figures so that most children can afford it

3. The brand has now become a collector’s item and has websites to give tribute to the toy-maker

4. Good availability and high quality finishing of the products


Here are the weaknesses in the Azrak Hamway SWOT Analysis:

1. A collector’s item now, it cannot compete with the new-age action figures

2. Production has stopped and the company is shut

3. Children are moving away from purely mechanical action figures to electro-mechanical ones


Following are the Opportunities in Azrak Hamway SWOT Analysis:

1. Revive the brand-name and make a new entry into the market

2. More variety of action figures


The threats in the SWOT Analysis of Azrak Hamway are as mentioned:

1. The company is now out of business and hence may find it difficult to enter the market again and compete with the new-age companies

2. Online games for the children

3. Difficult to revive a brand that has lost its recall

Azrak Hamway Competition

Below are the top 3 Azrak Hamway competitors:

1. Mego Corporation

2. Barclay Manufacturing Company
3. Lego

The brandguide table above concludes the Azrak Hamway SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Azrak Hamway. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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