Artifact Puzzles SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Artifact Puzzles analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Artifact Puzzles SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Artifact Puzzles to benchmark its business & performance as compared to the competitors and industry. Artifact Puzzles is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Artifact Puzzles competitors and includes Artifact Puzzles target market, segmentation, positioning & Unique Selling Proposition (USP).

Artifact Puzzles SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Artifact Puzzles Brand Analysis
Parent Company

Artifact Puzzles


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan

Artsy wooden jigsaw puzzles


Unique lazer-cut jigsaw puzzles designed for adults

Artifact Puzzles STP
Artifact Puzzles Segmentation

Puzzle enthusiasts

Artifact Puzzles Target Market

Children and youngsters from middle class

Artifact Puzzles Positioning

Challenging and unique puzzles, with artist-designed pieces

Artifact Puzzles SWOT Analysis
Artifact Puzzles Strengths

Below are the Strengths in the SWOT Analysis of Artifact Puzzles:

1. Unique puzzle designs based on well-known paintings with an opportunity to create custom puzzles for large order sizes

2.  High quality  customer service - Capability to replace missing puzzle pieces

3. Highly efficient shipping of products as it is completely outsourced to Amazon

4. Good availability and variety for the customer to choose from

Artifact Puzzles Weaknesses

Here are the weaknesses in the Artifact Puzzles SWOT Analysis:

1. Distribution is restricted to museums and certain book shops in the USA

2. Lack of tie-up with gift shops and store chains like Hamleys

3. Puzzles are very expensive compared to the normal puzzles

Artifact Puzzles Opportunities

Following are the Opportunities in Artifact Puzzles SWOT Analysis:

1. Expand to markets beyond USA by using online channels

2. Create capabilities to take small orders for customized puzzles

Artifact Puzzles Threats

The threats in the SWOT Analysis of Artifact Puzzles are as mentioned:

1. Market trend is moving towards 3-D model

2. Increasing variety of puzzles in other forms which are more engaging and much cheaper

3. Online games and puzzles for children

Artifact Puzzles Competition

Below are the top 3 Artifact Puzzles competitors:

1. Mattel

2. Hasbro

3. Fisherprice

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Artifact Puzzles. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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