Artifact Puzzles SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Artifact Puzzles analyses the brand by its strengths, weaknesses, opportunities & threats. In Artifact Puzzles SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Artifact Puzzles to benchmark its business & performance as compared to the competitors. Artifact Puzzles is one of the leading brands in the media & entertainment sector.

The article below lists the Artifact Puzzles SWOT (Strengths, Weaknesses, Opportunities, Threats), top Artifact Puzzles competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Artifact Puzzles

Artifact Puzzles Overview
Parent Company

Artifact Puzzles

Category

Toy Brands & Manufacturers

Sector

Media & Entertainment

Tagline/ Slogan

Artsy wooden jigsaw puzzles

USP

Unique lazer-cut jigsaw puzzles designed for adults

Artifact Puzzles STP
Segmentation

Puzzle enthusiasts

Target Market

Children and youngsters from middle class

Positioning

Challenging and unique puzzles, with artist-designed pieces

SWOT Analysis of Artifact Puzzles

For Artifact Puzzles, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Artifact Puzzles SWOT Analysis:

Artifact Puzzles Strengths

The strengths of Artifact Puzzles looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Artifact Puzzles :

1. Unique puzzle designs based on well-known paintings with an opportunity to create custom puzzles for large order sizes

2.  High quality  customer service - Capability to replace missing puzzle pieces

3. Highly efficient shipping of products as it is completely outsourced to Amazon

4. Good availability and variety for the customer to choose from

Artifact Puzzles Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Artifact Puzzles SWOT Analysis:

1. Distribution is restricted to museums and certain book shops in the USA

2. Lack of tie-up with gift shops and store chains like Hamleys

3. Puzzles are very expensive compared to the normal puzzles


Artifact Puzzles Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Artifact Puzzles SWOT Analysis:

1. Expand to markets beyond USA by using online channels

2. Create capabilities to take small orders for customized puzzles


Artifact Puzzles Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Artifact Puzzles are as mentioned:

1. Market trend is moving towards 3-D model

2. Increasing variety of puzzles in other forms which are more engaging and much cheaper

3. Online games and puzzles for children

Artifact Puzzles Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Artifact Puzzles:

1. Mattel

2. Hasbro

3. Fisherprice


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Artifact Puzzles. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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