Annalee Dolls SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 3309

SWOT analysis of Annalee Dolls analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Annalee Dolls SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Annalee Dolls to benchmark its business & performance as compared to the competitors and industry. Annalee Dolls is one of the leading brands in the media & entertainment sector. The table below also lists the top Annalee Dolls competitors and elaborates Annalee Dolls market segmentation, target group, positioning & Unique Selling Proposition (USP).

Annalee Dolls SWOT, Competitors, Marketing STP & Brand analysis Table
Annalee Dolls Brand Analysis
Parent Company

AMD Holdings Inc.


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan

Building traditions, Telling stories and creating memories


Dolls characterized by seasons and festivals

Annalee Dolls STP

Girls who have a fondness for doll toys

Target Group

Young girls from upper middle class


Becoming a one-stop solution for gifts for children given during different festivals and occasions.

Annalee Dolls SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Annalee Dolls. Strengths are:

1. A very well-recognized brand-name in dolls with a history of over 70 years

2. The company produces a new collection of dolls for every season of the year and some of them are also based on festivals.
3.  Has an excellent online presence with e-catalogues and an e-museum that gives buyers the opportunity to choose and order online. The company also has presence on sites like E-Bay etc.

4. Old Annalee Dolls have now become more of a collector’s item and are auctioned for as high as $6,000


Here are the weaknesses in the Annalee Dolls SWOT Analysis:

1. Location of office and store only in New Hampshire

2. Demands a high premium due to tradition and popularity

3. Overseas manufacturing of dolls means lead time will be high


Following are the Opportunities in Annalee Dolls SWOT Analysis:

1. Opportunity to enter other segments in the “toys” category and leverage the existing brand

2. Open exclusive stores and sell vintage dolls

3. Global expansion and entering newer markets


The threats in the SWOT Analysis of Annalee Dolls are as mentioned:

1. With the advent of mechanical dolls and electronic dolls, the demand for such dolls amongst kids has decreased

2. Younger children are moving towards electronic gadgets as a preference for gifts as compared to dolls

Annalee Dolls Competition

Below are the top 2 Annalee Dolls competitors:

1. Barbie
2. Hasbro

The brandguide table above concludes the Annalee Dolls SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Annalee Dolls. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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