Annalee Dolls SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Annalee Dolls analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Annalee Dolls SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Annalee Dolls to benchmark its business & performance as compared to the competitors and industry. Annalee Dolls is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Annalee Dolls competitors and includes Annalee Dolls target market, segmentation, positioning & Unique Selling Proposition (USP).

Annalee Dolls SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Annalee Dolls Brand Analysis
Parent Company

AMD Holdings Inc.


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan

Building traditions, Telling stories and creating memories


Dolls characterized by seasons and festivals

Annalee Dolls STP
Annalee Dolls Segmentation

Girls who have a fondness for doll toys

Annalee Dolls Target Market

Young girls from upper middle class

Annalee Dolls Positioning

Becoming a one-stop solution for gifts for children given during different festivals and occasions.

Annalee Dolls SWOT Analysis
Annalee Dolls Strengths

Below are the Strengths in the SWOT Analysis of Annalee Dolls:

1. A very well-recognized brand-name in dolls with a history of over 70 years

2. The company produces a new collection of dolls for every season of the year and some of them are also based on festivals.
3.  Has an excellent online presence with e-catalogues and an e-museum that gives buyers the opportunity to choose and order online. The company also has presence on sites like E-Bay etc.

4. Old Annalee Dolls have now become more of a collector’s item and are auctioned for as high as $6,000

Annalee Dolls Weaknesses

Here are the weaknesses in the Annalee Dolls SWOT Analysis:

1. Location of office and store only in New Hampshire

2. Demands a high premium due to tradition and popularity

3. Overseas manufacturing of dolls means lead time will be high

Annalee Dolls Opportunities

Following are the Opportunities in Annalee Dolls SWOT Analysis:

1. Opportunity to enter other segments in the “toys” category and leverage the existing brand

2. Open exclusive stores and sell vintage dolls

3. Global expansion and entering newer markets

Annalee Dolls Threats

The threats in the SWOT Analysis of Annalee Dolls are as mentioned:

1. With the advent of mechanical dolls and electronic dolls, the demand for such dolls amongst kids has decreased

2. Younger children are moving towards electronic gadgets as a preference for gifts as compared to dolls

Annalee Dolls Competition

Below are the top 2 Annalee Dolls competitors:

1. Barbie
2. Hasbro

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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