Doepke Model Toys SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1523
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SWOT Analysis of Doepke Model Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Doepke Model Toys

Parent Company

Doepke (shut down)

Category

Toy Brands and Manufacturers

Sector

Media & Entertainment

Tagline/ Slogan

-

USP

Makers of the the most realistic line of toys

Doepke Model Toys STP

Segment

Realistic and durable toy cars

Target Group

Young boys and collectors of the upper class

Positioning

Toys that last long

Doepke Model Toys SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Doepke Model Toys :

1. Durable
2. Some toys were large enough for children to straddle
4. Sold unique toys like toy cars, dump trucks, delivery vans, fire engines, construction equipment, and trains

5. There are museums exclusively for Doepke  toys

Weaknesses

1.Extremely expensive
2.Product line is not well diversified
3.Price will fluctuate along with steel prices

Opportunities

1.Diversify into other types of cars
2. Use alternatives like polycarbon whose price will have less chance of varying
3.More museums can be opened up

Threats

1.Other similar toy making companies
2.Outdoor games

Doepke Model Toys Competition

Competitors

Below are the 3 main Doepke Model Toys competitors :

1.Lionel
2.Skaneateles Handicrafters
3.Paul K Guillow company


The brandguide table above concludes the Doepke Model Toys SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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