Doepke Model Toys SWOT Analysis, USP & Competitors

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SWOT Analysis of Doepke Model Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Doepke Model Toys

Parent Company

Doepke (shut down)


Toy Brands and Manufacturers


Media and Entertainment

Tagline/ Slogan



Makers of the the most realistic line of toys



Realistic and durable toy cars

Target Group

Young boys and collectors of the upper class


Toys that last long

SWOT Analysis


1. Durable
2. Some toys were large enough for children to straddle
4. Sold unique toys like toy cars, dump trucks, delivery vans, fire engines, construction equipment, and trains

5. There are museums exclusively for Doepke  toys


1.Extremely expensive
2.Product line is not well diversified
3.Price will fluctuate along with steel prices


1.Diversify into other types of cars
2. Use alternatives like polycarbon whose price will have less chance of varying
3.More museums can be opened up


1.Other similar toy making companies
2.Outdoor games



2.Skaneateles Handicrafters
3.Paul K Guillow company

The table above concludes the Doepke Model Toys SWOT analysis along with its marketing and brand parameters.


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