Circus World Store SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1716

SWOT Analysis of Circus World Store with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Circus World Store

Parent Company

Rite Aid; Melville Corporation


Toy Brands and Manufacturers


Media and Entertainment

Tagline/ Slogan



Mall based retail toy store



Kids and parents

Target Group

Young children from upper middle class


The wide range of toys offered something for all kids

SWOT Analysis


1. Brand recall was very high when the company existed
2. One of the biggest toy retail chains
3. Carried the brand name of Rite Aid

4. Later operated as Kay Bee Toys

5. Had a good customer reach


1. Did not have a diverse product portfolio
2. Lacked efficient management


1.Had a strong brand name at all stages of its life
2.Could have extended its product line further


1. Retail toy stores
2.Outdoor games



1.K.B. Toys
2.Toys R Us

The table above concludes the Circus World Store SWOT analysis along with its marketing and brand parameters.


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