Creative Eye Limited SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1252

SWOT Analysis of Creative Eye Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Creative Eye Limited

Parent Company

Creative Eye Limited


Broadcasting & Cables


Media & Entertainment

Tagline/ Slogan

Creative eye


India’s diversified media and entertainment companies with content creation abilities across platforms and genres

Creative Eye Limited STP


TV viewers

Target Group

All section of the pyramid


Indian motion picture, production and distribution company

Creative Eye Limited SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Creative Eye Limited :

1.Most preferred television content producer on prime time slot

2. De-risked through wider channel presence

3. Consistency on quality programming targeting higher TRP

4. Aggressively commenced showcasing its program on leading satellite channels in other languages

5. Engaged in both commissioned and sponsorship programming production

6. Listed on India’s two premier stock exchanges, The Bombay Stock Exchange and the National Stock Exchange of India Limited


1. Generated negative risk-adjusted returns adding no value to investors with long positions

2. Dividends were not granted to shareholders which caused an issue

3. Allocated funds received from initial public issues are not fully utilized


1.Technology absorption

2. Foreign exchange earnings and outgo

3. Production/co-production of Hindi feature films

4. Diversify media and entertainment companies with content creation abilities across platforms and genres for major satellite channels

5. Broadcast its content on the internet to increase the visibility

6. Expansion of post-production studio

7. Expand its horizon by procuring film rights


1.No foreign exchange earnings and outgo during the current period

2. Competition from other media and entertainment company

Creative Eye Limited Competition


Below are the 4 main Creative Eye Limited competitors :

1.PVR Ltd.

2. Balaji Telefilms Ltd.

3. Pritish Nandy Communications Limited

4. Tips industries

The brandguide table above concludes the Creative Eye Limited SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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