Creative Eye Limited SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 966

SWOT Analysis of Creative Eye Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Creative Eye Limited

Parent Company

Creative Eye Limited


Broadcasting & Cables


Media and Entertainment

Tagline/ Slogan

Creative eye


India’s diversified media and entertainment companies with content creation abilities across platforms and genres



TV viewers

Target Group

All section of the pyramid


Indian motion picture, production and distribution company

SWOT Analysis


1.Most preferred television content producer on prime time slot

2. De-risked through wider channel presence

3. Consistency on quality programming targeting higher TRP

4. Aggressively commenced showcasing its program on leading satellite channels in other languages

5. Engaged in both commissioned and sponsorship programming production

6. Listed on India’s two premier stock exchanges, The Bombay Stock Exchange and the National Stock Exchange of India Limited


1. Generated negative risk-adjusted returns adding no value to investors with long positions

2. Dividends were not granted to shareholders which caused an issue

3. Allocated funds received from initial public issues are not fully utilized


1.Technology absorption

2. Foreign exchange earnings and outgo

3. Production/co-production of Hindi feature films

4. Diversify media and entertainment companies with content creation abilities across platforms and genres for major satellite channels

5. Broadcast its content on the internet to increase the visibility

6. Expansion of post-production studio

7. Expand its horizon by procuring film rights


1.No foreign exchange earnings and outgo during the current period

2. Competition from other media and entertainment company



1.PVR Ltd.

2. Balaji Telefilms Ltd.

3. Pritish Nandy Communications Limited

4. Tips industries

The table above concludes the Creative Eye Limited SWOT analysis along with its marketing and brand parameters.


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