Coleco SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 992

SWOT Analysis of Coleco with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Video Games


Media and Entertainment

Tagline/ Slogan

Relive the fun… One pixel at a time


Creating new games based on classic tales like “Three little pigs”




Target Group

Age 5-16 years


For video-game lovers

SWOT Analysis


1.Entry into the hand-held gaming business leveraging on Coleco’s 80-year old brand name

2.Creating games based on classic stories for children

3.Entering into different markets by introducing games in multiple languages

4.Making games compatible with new-age devices like BlackBerry, i-phone and so on


1.They are still stuck onto the older forms of gaming and have not caught-up with the new-age graphic levels

2.Distribution is weak as they have poor visibility on app stores


1.To enter the applications space for mobile phones and tablets which is expanding rapidly

2.To venture into more advanced gaming applications

3.Venture into more advanced hand-held gaming consoles


1. Animated gaming has reached a whole new level with extremely refined effects.

2.Handheld video game consoles have phased out and have been replaced by tablets and smart-phones

3.The company is lagging its competitors in terms of technology



1. EA Sports

2. Toys R Us

The table above concludes the Coleco SWOT analysis along with its marketing and brand parameters.


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