Creative Playthings SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1108

SWOT Analysis of Creative Playthings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Creative Playthings

Parent Company

Creative Playthings


Toy Brands & Manufacturers


Media and Entertainment

Tagline/ Slogan

Safe, Secure and Fun


High quality wooden swing sets



Educational toys

Target Group

Adults owning houses with backyards/play areas


High-quality and best value wooden swing sets and play sets

SWOT Analysis


1.A wide range of wooden swing sets for children with opportunity to customize by adding accessories

2.Excellent pre and post-purchase service for the swing sets

3.Its 60 year old history has helped build a strong and trusted brand name in the wooden play set market

4.Products over a wide price range help the company cater a wider audience


1.Lack of brick-and-mortar stores throughout the USA

2.Increasing prices of wood are making the toy-sets more expensive


1.To enter the in-house play-set space by leveraging existing expertise

2.Expand into the wooden furniture space that caters to kids

3.Expand into markets outside the USA through joint ventures or by providing dealership opportunities


1.Decreasing space, especially in urban areas means the demand for such wooden sets is falling

2.Competition faced in terms of plastic play-set manufacturers as they are lighter and easier to set up

3.The electronic games industry is attracting younger children. Games like the Wii help children perform physical exercises indoor. This is detrimental to the sales of Creative Playthings



1. Lego

2. Hasbro

The table above concludes the Creative Playthings SWOT analysis along with its marketing and brand parameters.


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