Duncan Toys SWOT Analysis, USP & Competitors

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SWOT Analysis of Duncan Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Duncan Toys

Parent Company

Nordic Group of Companies


Toy Brands & Manufacturers


Media and Entertainment

Tagline/ Slogan

The Original. World’s #1.


Best known for its yo-yo line



Yo-Yo and Spin-top enthusiasts

Target Group

Kids in the upper middle class


Market-leader in yo-yo’s

SWOT Analysis


1.Leading brand in the “Yo-Yo” segment

2.Comes up with limited edition unique designs and hence can command a premium

3.Excellent brand awareness and recall amongst yo-yo enthusiasts

4.Excellent marketing through competitions and shows


1.Poor distribution in brick-and-mortar stores

2.Poor d

3.Premium pricing prevents mass distribution. No low-end range for beginners.


1.To expand into other related products like spin-tops and gyroscopes

2.To turn discontinued toys into collector’s items

3.Revive the hype around yo-yo’s by indirect marketing through commercials, movies etc


1.Decreasing popularity of the yo-yo

2.Children are more attracted to electronic devices than spin-tops and yo-yo’s

3.Tightening of school regulations prevents the usage of yo-yo’s



1. Toys R Us


The table above concludes the Duncan Toys SWOT analysis along with its marketing and brand parameters.


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