Giant Microbes SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1204

SWOT Analysis of Giant Microbes with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Giant Microbes

Parent Company

Giantmicrobes Inc.


Toy Brands and Manufacturers


Media & Entertainment

Tagline/ Slogan

We're your number one source for all things microbial


Producer of microbial toys

Giant Microbes STP


Educational toys

Target Group

Children and adults


Whether your interest is educational, medical, or just plain old entertainment, we're your number one source for all things microbial

Giant Microbes SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Giant Microbes. Strengths are:

1. Good media reception
2. Good brand recall in the segment

3.Strong brand name and presence as it is widely available

4. Large brand portfolio with several microbes


Here are the weaknesses of Giant Microbes :

1.Does not have other toys apart from microbes
2.Some microbes cease to exist and they can become unpopular


Following are the Opportunities of Giant Microbes :

1.Diversify into other genres
2.Special edition microbes can be made when some disease spreads
3.Museums can be opened for microbes which do not affect human beings anymore


The threats of Giant Microbes are as mentioned :

1.Other similar toy manufacturers
3.Outdoor games

Giant Microbes Competition


Below are the 2 main Giant Microbes competitors :



The brandguide table above concludes the Giant Microbes SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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