Holtzbrinck Publishing Group SWOT Analysis, USP & Competitors

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SWOT Analysis of Holtzbrinck Publishing Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Holtzbrinck Publishing Group

Parent Company

Verlagsgruppe Georg von Holtzbrinck GmbH


Printing & Publishing


Media and Entertainment

Tagline/ Slogan



A company that invests in the quality of its publications



Printing and publishing needs of  businesses and education

Target Group

Trade publishing, Education and Service, Newspaper and Magazine, Electronic media and services


Quality publications and close relationships with the authors, readers and Customers

SWOT Analysis


1. It operates in more than 80 countries and publishes in both print and electronic media
2. Leveraging the opportunities provided by the internet and on forming long-term co-operations with reliable partners
3. Clear focus on the strengths of each associated company, often based on long tradition
4. Develop and promote an individual culture in each of their subsidiaries Macmillan co., etc


1.Being a family businesses the Organization culture is centralized but not formal
2.Limited distribution network 
3.Poor relationship with  local players of different countries to leverage their channels


1. Providing subsidies for developing countries like Pearson and Wiley
2.Strategic partnerships with other firms to expand the market share


1. Competition from other global players
2. Rapid changes in the educational structure of different countries
3.Global players entering into the company’s segment due to high margins



1. Reed Elsevier Group plc

The table above concludes the Holtzbrinck Publishing Group SWOT analysis along with its marketing and brand parameters.


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