MacMillan Publishers SWOT Analysis, USP & Competitors

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SWOT Analysis of MacMillan Publishers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MacMillan Publishers


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Parent Company

MacMillan Publishing


Printing & publishing


Media and Entertainment

Tagline/ Slogan

Redefining learning


Makes learning happen with new and pioneering ways



All the segments under education and literary

Target Group

School and management level education students


High quality educational publishing and first choice of  school teachers and principals

SWOT Analysis


1. It is one of the largest publication houses in the world
2. It is innovative, customer focused and forward looking
3. Chosen by UNICEF as a critical partner in the ‘Meena Books’ –a venture of high social impact aiming at empowering underprivileged girl child. 
4. Well known for its accuracy and error free publishing

5. Strong brand name and widely distributed and good availability


1. The fiction and nonfictional sector of publishing is not given more importance
2.Higher education segment is more concentrated to the management education
3.Not a big publisher in other Indian languages


1. Can expand into other commercial and business publications like magazines, catalogues etc.,
2.Covering the all areas of the higher education segment mainly engineering stream
3.Acquiring the small players to increase the market share


1. Local players publishing in local languages
2. Increase in global publishing houses in India
3.Rise in prices of raw materials



1.Pearson India
2.Laxmi publications
3.PHI learning (Eastern Economy Editions)

The table above concludes the MacMillan Publishers SWOT analysis along with its marketing and brand parameters.


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