Suresh Productions SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1695

SWOT analysis of Suresh Productions analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Suresh Productions SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Suresh Productions to benchmark its business & performance as compared to the competitors and industry. Suresh Productions is one of the leading brands in the media & entertainment sector. The table below also lists the top Suresh Productions competitors and elaborates Suresh Productions market segmentation, target group, positioning & Unique Selling Proposition (USP).

Suresh Productions SWOT, Competitors, Marketing STP & Brand analysis Table
Suresh Productions Brand Analysis
Parent Company

Ramanaidu studios


Film production house


Media & Entertainment

Tagline/ Slogan



India premiere and one of the oldest film production house

Suresh Productions STP

Media and broadcasting

Target Group

Andhra Pradesh region, Tamil Nadu and neighboring states and few Hindi movies for national audience


The essence of Suresh Productions lies in its vivid cinematic history, cutting edge technology and sheer creative brilliance, unquestionably a lethal combination

Suresh Productions SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Suresh Productions. Strengths are:

1. Old legacy which emotionally attaches the viewers from generations

2. High quality movies which features movies which help to connect the movies to family and middle class groups who are growing.

3. Productions currently makes about 5-7 films a year having an astounding success rate of 80%

4. Its strategic business units include film production, film studios, film distribution, film exhibition and a film school as well.

5. Its continuous success in the field of distribution can be attributed to its excellent relationship with the exhibitors, prompt utilization of the market (through quality and well-orchestrated promotions) and a wide network throughout Andhra Pradesh

6. ADLABS Films Limited has associated with the studios  programming of their cinemas in Andhra Pradesh

7. Advertising is a part of the film house which all the elements of advt which includes placement of the product into the minds of the customer through various channels.


Here are the weaknesses in the Suresh Productions SWOT Analysis:

1. Traditional Distributor system which has no innovation

2. Limited Digital distribution backing.

3. Limited variety of movies and Less online presence


Following are the Opportunities in Suresh Productions SWOT Analysis:

1. Growing Purchasing power parity of customers.

2. Co-branding initiatives for increasing the incomes

3. Tapping the Art Film market for niche segment.

4. Growing the Business into proper expansion into the other markets to increase the market share.


The threats in the SWOT Analysis of Suresh Productions are as mentioned:

1. Censor board and govt policies which puts pressure for wanted and unwanted reasons

2. More than 1000 film releasing per year which is very hard to differentiate.

3. Indirect competitors which eats into the revenues of the films.

4. Film piracy and growing market for DTH releases

Suresh Productions Competition

Below are the top 3 Suresh Productions competitors:

1. Yash Raj Films

2. Geetha Arts

3. Dharma Productions

The brandguide table above concludes the Suresh Productions SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Suresh Productions. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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