UTV Software Communications Ltd SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 2090

SWOT Analysis of UTV Software Communications Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

UTV Software Communications Ltd

Parent Company

Walt Disney Entertainment


Channels, Production house, Gaming


Media & Entertainment

Tagline/ Slogan



India's first integrated global media and entertainment company

UTV Software Communications Ltd STP


Segmenting based on entertainment needs of the users

Target Group

Gamers moviegoers and television viewers across all demographics


we are a creatively led company which believes in setting not following trends

UTV Software Communications Ltd SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of UTV Software Communications Ltd :

1. Good Infrastructure and support from Walt Disney.

2. Entertainment across all media devices and gadgets leaving no stone unturned in media industry which cross promotes inter institution brand.

3. The UTV group has expanded into 5 verticals, all of which allow for synergy across in terms of content development, communication and development of thought leadership. This also creates exciting opportunities for employees to move across businesses in order to broaden their experience and enrich their career.

4. Listed on India's premier stock exchange, The Bombay Stock Exchange UTV has subsidiaries with offices across India, UK, USA and Japan.

5. Strong brand presence


1. Late entry into the market compared to leading players

2. Gaming across only mobile platform


1. Mobiles are gaining more importance in smartphone era so they need to increase the quality of games.

2. Release of more films per year

3. Increase number of channels in variety like news, educational.


1. Heavy competition from the competitors

2. Govt and legal hassles which hamper relation between partners and demographics

3. Alternate sources of entertainment

UTV Software Communications Ltd Competition


Below are the 3 main UTV Software Communications Ltd competitors :

1. Star network

2. Eros

3. Universal pictures

The brandguide table above concludes the UTV Software Communications Ltd SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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