NDTV SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 4264

SWOT analysis of NDTV analyses the brand/company with its strengths, weaknesses, opportunities & threats. In NDTV SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like NDTV to benchmark its business & performance as compared to the competitors and industry. NDTV is one of the leading brands in the media & entertainment sector. The table below also lists the top NDTV competitors and elaborates NDTV market segmentation, target group, positioning & Unique Selling Proposition (USP).

NDTV SWOT, Competitors, Marketing STP & Brand analysis Table
NDTV Brand Analysis
Parent Company

NDTV New Delhi Television Ltd

Category

Channels and broadcasting

Sector

Media & Entertainment

Tagline/ Slogan

-

USP

Most respected news channel

NDTV STP
Segment

Segmenting based on different television viewing tastes and channels

Target Group

News and lifestyle channels

Positioning

Indian news channel with integrity and truth

NDTV SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of NDTV. Strengths are:

1. New Delhi Television is among India's top broadcasters and has twenty-three offices and studios across the country

2. Its three national news channels NDTV 24x7 (English), NDTV India (Hindi) and NDTV Profit (Business news) form the core of the company

3. Launch of NDTV imagine and NDTV good times increased diversity in channels

4. Good number of Philanthropy and social initiatives

5. Awards function which are organized by NDTV provides great brand name and recognition

6. Increasing revenues every year which attracts investors to trade and invest

7. GOOD TIMES is second most best life styles channel in India

8. Top of the mind brand known for quality news

Weaknesses

Here are the weaknesses in the NDTV SWOT Analysis:

1. Loss of IMAGINE TV caused a brand hit

2. Radio tapes controversy which led to damage of brand

3. Alleged Violation of Indian tax rules by foreign subsidies under NDTV caused a major hit to the brand

Opportunities

Following are the Opportunities in NDTV SWOT Analysis:

1. Increase in social initiatives as it is already recognized as socially sensitive company

2. Tieups with companies for increase in sponsorship of initiatives

3. Penetrate into rural market by initiatives taken by the company

Threats

The threats in the SWOT Analysis of NDTV are as mentioned:

1. Threat from other competitors

2. Entry of international players into the segment

NDTV Competition
Competitors

Below are the top 4 NDTV competitors:

1. IBN 18

2. Aaj Tak

3. CNN IBN

4. Times Now

The brandguide table above concludes the NDTV SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to NDTV. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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