NDTV SWOT Analysis, USP & Competitors

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SWOT Analysis of NDTV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

NDTV New Delhi Television Ltd

Parent Company

NDTV New Delhi Television Ltd


Channels and broadcasting


Media and broadcasting

Tagline/ Slogan



Most respected news channel



Segmenting based on different television viewing tastes and channels

Target Group

News and lifestyle channels


Indian news channel with integrity and truth

SWOT Analysis


1. New Delhi Television is among India's top broadcasters and has twenty-three offices and studios across the country

2. Its three national news channels NDTV 24x7 (English), NDTV India (Hindi) and NDTV Profit (Business news) form the core of the company

3. Launch of NDTV imagine and NDTV good times increased diversity in channels

4. Good number of Philanthropy and social initiatives

5. Awards function which are organized by NDTV provides great brand name and recognition

6. Increasing revenues every year which attracts investors to trade and invest

7. GOOD TIMES is second most best life styles channel in India

8. Top of the mind brand known for quality news


1. Loss of IMAGINE TV caused a brand hit

2. Radio tapes controversy which led to damage of brand

3. Alleged Violation of Indian tax rules by foreign subsidies under NDTV caused a major hit to the brand


1. Increase in social initiatives as it is already recognized as socially sensitive company

2. Tieups with companies for increase in sponsorship of initiatives

3. Penetrate into rural market by initiatives taken by the company


1. Threat from other competitors

2. Entry of international players into the segment



1. IBN 18

2. Aaj Tak


4. Times Now

The table above concludes the NDTV SWOT analysis along with its marketing and brand parameters.


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