NDTV SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of NDTV analyses the brand/company with its strengths, weaknesses, opportunities & threats. In NDTV SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like NDTV to benchmark its business & performance as compared to the competitors and industry. As of 2020, NDTV is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top NDTV competitors and includes NDTV target market, segmentation, positioning & Unique Selling Proposition (USP).

NDTV SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
NDTV Brand Analysis
Parent Company

NDTV New Delhi Television Ltd


Channels and broadcasting


Media & Entertainment

Tagline/ Slogan



Most respected news channel

NDTV Segmentation

NDTV Segmentationing based on different television viewing tastes and channels

NDTV Target Market

News and lifestyle channels

NDTV Positioning

Indian news channel with integrity and truth

NDTV SWOT Analysis
NDTV Strengths

Below are the Strengths in the SWOT Analysis of NDTV:

1. New Delhi Television is among India's top broadcasters and has twenty-three offices and studios across the country

2. Its three national news channels NDTV 24x7 (English), NDTV India (Hindi) and NDTV Profit (Business news) form the core of the company

3. Launch of NDTV imagine and NDTV good times increased diversity in channels

4. Good number of Philanthropy and social initiatives

5. Awards function which are organized by NDTV provides great brand name and recognition

6. Increasing revenues every year which attracts investors to trade and invest

7. GOOD TIMES is second most best life styles channel in India

8. Top of the mind brand known for quality news

NDTV Weaknesses

Here are the weaknesses in the NDTV SWOT Analysis:

1. Loss of IMAGINE TV caused a brand hit

2. Radio tapes controversy which led to damage of brand

3. Alleged Violation of Indian tax rules by foreign subsidies under NDTV caused a major hit to the brand

NDTV Opportunities

Following are the Opportunities in NDTV SWOT Analysis:

1. Increase in social initiatives as it is already recognized as socially sensitive company

2. Tieups with companies for increase in sponsorship of initiatives

3. Penetrate into rural market by initiatives taken by the company

NDTV Threats

The threats in the SWOT Analysis of NDTV are as mentioned:

1. Threat from other competitors

2. Entry of international players into the segment

NDTV Competition

Below are the top 4 NDTV competitors:

1. IBN 18

2. Aaj Tak


4. Times Now

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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