STAR Network SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of STAR Network analyses the brand by its strengths, weaknesses, opportunities & threats. In STAR Network SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like STAR Network to benchmark its business & performance as compared to the competitors. STAR Network is one of the leading brands in the media & entertainment sector.

The table below lists the STAR Network SWOT (Strengths, Weaknesses, Opportunities, Threats), top STAR Network competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

STAR Network SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
STAR Network Brand Analysis
Parent Company

Star Network

Category

Channels and broadcasting

Sector

Media & Entertainment

Tagline/ Slogan

-

USP

STAR India's portfolio includes 33 channels in eight languages

STAR Network STP
Segment

Segmenting based on different television viewing tastes and channels

Target Group

Children, House wives, regional viewers, Men, News enthusiast, Youth,

Positioning

Something for everyone.

SWOT Analysis of STAR Network
STAR Network Strengths

Below are the Strengths in the SWOT Analysis of STAR Network:

1. STAR India's portfolio includes 33 channels in eight languages to more than 400 million people every week across India and more than 100 countries across the globe.

2. Wide variety of channels ranging from regional channels and sports, national and international channels

3. All of Star's channels are advertiser-driven, thus they are free to viewers. This tends to give Star-TV a much larger audience than pay-TV operations

4. The system's emphasis on intra-regional cultural flows--across national borders but within language and cultural boundaries

5. Huge innovation in tv shows which aims at social responsibility.

6. Advertisement through print media and outdoor marketing which gives immense brand recall.

7. Conduct of events like awards and festivals which leads increase in cross promotion

8. STAR India also manages News Corporation's interests in seven ventures

STAR Network Weaknesses

Here are the weaknesses in the STAR Network SWOT Analysis:

1. The soaps are going to mature and programming is based on trps which affects the prime time slots performance effectively.

2. Regional channels are not exploited to the fullest and the revenues on them are meager.

STAR Network Opportunities

Following are the Opportunities in STAR Network SWOT Analysis:

1. Shifts in demographics which brings the changing customer viewing tastes which can be effectively changed to capture the market.

2. Using non-traditional branding techniques such as events and festivals very much.

3. Use of web based players and social media campaigns.

STAR Network Threats

The threats in the SWOT Analysis of STAR Network are as mentioned:

1. Increasing competition and only way to differentiate in variety and innovation.

2. Entry of foreign players and joint ventures by other competitors.

3. Alternate sources of entertainment such as web and social media.

STAR Network Competition
STAR Network Competitors

Below are the top 3 competitors of STAR Network:

1. Colors

2. Sony

3. Zee


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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