Juro Toys SWOT Analysis, Competitors & USP

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SWOT Analysis of Juro Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Juro Toys

Parent Company

Juro Novelty Company (acquired by Goldberger Doll Co.)


Toy Brands and Manufacturers


Media & Entertainment

Tagline/ Slogan



Producer of plastic ventriloquist figures

Juro Toys STP


Ventriloquist toys

Target Group

Children and adults


Dolls that behave like humans

Juro Toys SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Juro Toys :

1. Unique products and good product portfolio
2. Good brand recall

3. Strong brand name

4. Product quality was high


1.Does not have other toys apart from a few figures
2.After celebrities retire and they can become unpopular

3.Failure to innovate led to poor performance of the brand


1.Diversify into other genres
2.Special edition celebrities can be made at their peak form

3.Museums can be opened


1.Other similar toy manufacturers
2. Internet, videogames, Television
3.Outdoor games

Juro Toys Competition


Below are the 2 main Juro Toys competitors :



The brandguide table above concludes the Juro Toys SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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