Larami Toys SWOT Analysis, USP & Competitors

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SWOT Analysis of Larami Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Larami Toys

Parent Company

Hasbro Inc.


Toy Brands and Manufacturers


Media and Entertainment

Tagline/ Slogan

Toys for all seasons


Low cost toys



Low cost toys

Target Group

Children of All ages from middle and upper middle class


Toys for all seasons

SWOT Analysis


1. Leading name in water toys
2. The brand had a good brand recall

3. Strong brand name and had been bought by Hasbro

4.Media visibility and awareness about the toys was present


1.Does not have a broad retail customer base
2.Weak brand portfolio led to the brand decline


1.Diversify into other genres
2.Special edition toys can be made at their season

3. Special exhibitions can be organized at schools


1.Other similar toy manufacturers
2.Internet, Television, online games
3.Outdoor games



1. Mattel

2. Fisher-price

The table above concludes the Larami Toys SWOT analysis along with its marketing and brand parameters.


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